Bob Kernen, VP, Product for HCPlexus talks about taking the company’s iconic LITTLE BLUE BOOK to new digital and mobile platforms.
Entries Tagged as 'digital'
Bob Kernen of HCPlexus is Going Mobile
July 20th, 2011 · No Comments · News, Trends
Tags:#dpw·Bob kernen·digital·digital pharma west·dj edgerton·HC Plexus·iPad·mobile·Pixels and Pills·the little blue book
Pinching Pennies, 21st Century Style
June 7th, 2011 · No Comments · Knowledge, Opinion
By Jason Brandt (@JasonDMG3)
In many ways technology is the realm of the rich. Here in the developed world, we’re used to the latest hardware and ubiquitous wi-fi to help us access the open-sourced wisdom of the entire internet. For those of us fortunate enough to be on that side of the digital divide, that entry [...]
Tags:access·afford·biotech·capitalism·cheaper·computers·data·digital·divide·economy·EHR·EMR·generic·hardware·Health care·internet·mobile·Patients·process·recession·revolution·social media·Social network·streamline·technology·telemedicine·tools·unemployment·wi-fi
Social Media and Privacy
June 1st, 2011 · No Comments · Knowledge, Opinion
By Carl Turner (@leftyrightbrain)
Pharma leaders are coming together at Digital Pharma West for an exciting exchange of innovative ideas in digital communication, especially in a heavily regulated industry. Whether social media is new territory or you are already executing a strategic multichannel communication plan, privacy is more important than ever.
Consider Zuckerberg’s Law: Back in 2008, [...]
Tags:communication·Communities·Compliance·confidentiality·data·digital·doctor·EHR·EMR·healthcare·law·medical advice·multichannel·patient·penalty·policy·privacy·reputation·sharing·social media·violation
Dx Via iPad? Believe It.
May 23rd, 2011 · 1 Comment · Knowledge, News, Trends
By Russ Ward (@russcward)
One of the great ongoing achievements of the human race is the ability to measure our world with ever-increasing precision. In centuries past, inventions such as compasses and minute hands helped cartographers and astronomers map out the edges of what we knew, and microscopes and x-rays helped us go in the opposite [...]
Tags:application·consumers·diagnosis·digital·doctors·healthcare·imaging·microscope·mobile·nurses·Patients·precision·professionals·scans·technology·telemedicine·x-ray
Is 2011 Really “The Year of Mobile”?
May 19th, 2011 · 3 Comments · Uncategorized
By DJ Edgerton (@wiltonbound)
The crossroads of pharmaceuticals and digital technology: It’s a fast-paced, fascinating intersection of complexity and creation, regulation and ideas, strategy and innovation. This juncture is exactly where we’ve planted Pixels and Pills, here in our online home as well as physically here on the East Coast. And we’re looking forward to the [...]
Tags:digital·digital pharma west·innovation·interviews·mobile·Pharmaceuticals·social media·technology·trend·Twitter·Video
Generation Y and Health: Marketing to Millennials
May 11th, 2011 · No Comments · Knowledge, Opinion, Trends
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Bob Mason (@BobMasonPalio)
Attracting the youth market is critical for protecting the [...]
Tags:access·authenticity·brand advocate·communication·community·decision·digital·diligence·doctor·Generation Y·Health·information·marketing·millennial·mobile devices·motivation·online·parents·relationship·research·search·social media·technology
Generation Y and Health: Dealing with Depression
March 21st, 2011 · 1 Comment · Opinion, Trends
This post kicks off our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Kimberly Reyes (@CommDuCoeur)
On April 20, 1999, two high school seniors named Eric Harris and Dylan Klebold killed 12 [...]
Tags:application·brain·depression·digital·feelings·Generation Y·Health·mental health·millennial·mobile·mood·Patients·psychology·social media·technology
How Digital Is Changing Family Health
March 2nd, 2011 · No Comments · Opinion
By Krissy Goelz (@krisgoelz)
Twenty years ago, a Robitussin commercial called “Dr. Mom” was a sexist, ham-handed parody of family division of labor. It’s even a bit worse for wear when you watch it now – really, what ad exec ever thought it was funny? But in addition to giving us a view into the differences [...]
Tags:advertising·commercial·dads·database·digital·diseases·doctor·electronic health records·environment·family·genetic·Health·humor·internet·mobile·technology·TV·website
How To Talk To Cyborgs About The Human Body, Part I
February 10th, 2011 · No Comments · Opinion
By Krissy Goelz (@krisgoelz)
Have we watched one too many shows on SyFy? Nope: Talking to cyborgs about the human body is what we do every day.
We’re not crazy. As anthropologist Amber Case says, “You are all actually cyborgs, but not the cyborgs that you think…You’re cyborgs every time you look at a computer screen or [...]
Tags:application·clients·communication·cyborg·digital·gadget·Health·interactive·iPad·tablet·technology
Developing a Path to Digital Success
January 12th, 2011 · No Comments · Opinion
Today’s guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development leader, with a strong focus on quality and innovation. After receiving his bachelor’s degree in education from Hogeschool Holland in Amsterdam, Hans worked for more than [...]
Tags:audience·biopharmaceutical·business·data·device·digital·drug·Education·exploration·HCP·healthcare·information·innovation·marketing·oasis·objectives·online·path·patient·plan·solution·strategy·success·traditional
