by Briana Campbell (@MsMatchGirl)
Amit Gupta is dying.
And the tech world is rallying to help.
This makes sense, right, he’s a tech guy, protégé of Seth Godin, and founder of PhotoJoJo, and his community wants to help him. They want to heal him. By any means necessary.
Several months ago, as part of Fast Company’s Innovation Uncensored in [...]
Tags:Amit Gupta·communication·Communities·community·digital strategy·Digital Tools·Education·leukemia·National Marrow Donor Program·patient·Seth Godin·social media·social networks·transplants·Tribes
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
Where were you on Wednesday, October 13, 2010?
I’m willing to bet that, at least at one point [...]
Tags:chilean miners·defining moments·digital strategy·Digital Tools·Education·FDA·Legal Issues·marketing·Pharmaceutical industry·strategy·technology
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
by Jason Brandt (@jasondmg3)
Are patients the mega opinion leaders of the future?
Thanks to increasing accessibility and availability of information, patients are becoming experts on their diseases. When they talk to doctors, they are educated and often know what they need or the options available to them. More patients head online to learn about their condition [...]
Tags:communication·digital strategy·empowerment·KOL·mhealth·patient·Patients·Pharma·Pharmaceutical industry·strategy·Trends
It’s the time of year when we spend a lot of time at conferences. And we hope you enjoy our coverage.
We’re pleased to announce that we’ll be back in Philly, October 17 through 20, for the 5th annual Digital Pharma East.
Just a few things you can look forward to:
10 in depth case studies: Pfizer, Johnson [...]
Tags:communication·Communities·community·conference·Conferences·digital strategy·Education·events·Health care·healthcare·information·marketing·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders
by Daniel V Licht (@thedvl)
Remember the phrase “killer app?” Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a new hardware form factor or even a new social-media site. Killer applications have historically given new platforms the traction they need to [...]
Tags:apps·communication·Communities·digital strategy·Digital Tools·engagement·innovation·iPad·marketing·Pharmaceutical industry·tablet commputers·technology·Trends
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites
by Briana Campbell (@MsMatchGirl)
Reach | Engage | Educate | Connect
This is the headline on the website for this year’s ePatient Connections, being held September 20th and 21st at the Hyatt at the Bellevue in Philadelphia. And something that we at Pixels & Pills, as media sponsors, are proud and excited to play a part in.
We’re [...]
Tags:#epatcon·conference·Conferences·digital strategy·Digital Tools·epatient·ePatient Connections·Health care·healthcare·Pharma·Pharmaceutical industry·social media·strategy·Thought Leaders·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
Digital Pharma East celebrates its fifth anniversary in 2011 and this is going to be the biggest one yet! ExL Pharma has put together the most extensive agenda ever produced in this industry leading event series. Marketers from pharma companies from all over the world know that this is the event for the most industry [...]
Tags:community·conference·Conferences·digital Pharma·Digital Pharma East·digital strategy·Education·events·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders
