Tag Archives: digital strategy
Making a Social Media To-Dont List
by Briana Campbell (@MsMatchGirl) Its a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into...
Posted in Social Media
Tagged communication, digital strategy, Digital Tools, Education, engagement, Facebook, FDA, marketing, media, Pharma, Pharmaceutical industry, social media, Social network, strategy, Trends
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Patient Empowerment As The New KOL
by Jason Brandt (@jasondmg3) Are patients the mega opinion leaders of the future? Thanks to increasing accessibility and availability of information, patients are becoming experts on their...
Posted in Social Media
Tagged communication, digital strategy, empowerment, KOL, mhealth, patient, Patients, Pharma, Pharmaceutical industry, strategy, Trends
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See You At Digital Pharma East 2011
It's the time of year when we spend a lot of time at conferences. And we hope you enjoy our coverage. We're pleased to announce that we'll be back in Philly, October 17 through 20, for the 5th...
Killer Apps
by Daniel V Licht (@thedvl) Remember the phrase "killer app? Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a...
The Challenge of Getting People Involved on Your Website
by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
Poke the Box With ePatient Connections 2011
by Briana Campbell (@MsMatchGirl) Reach | Engage | Educate | Connect This is the headline on the website for this years ePatient Connections, being held September 20th and 21st at the Hyatt at...
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Digital Pharma East 2011
Digital Pharma East celebrates its fifth anniversary in 2011 and this is going to be the biggest one yet! ExL Pharma has put together the most extensive agenda ever produced in this industry...
Seven No-Nos of Social Media Engagement
by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
Posted in Social Media
Tagged #hcmktg, #hcsm, communication, Communities, community, digital strategy, Digital Tools, Education, Facebook, FDA, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, social media, social media platforms, social media strategies, Social network, strategy, Trends, Twitter
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PharmaCONNECT: A New Way For Pharma to Meet Physicians
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physicians Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office...
Can Video be Your Brand Differentiator?
by Sven Larsen (@zemoga) There are a lot of people looking for jobs, but theres definitely a shortage of talent. Pharmaceutical companies are facing a specialized knowledge skills gap, whether...
Posted in Digital Health
Tagged communication, digital strategy, Digital Tools, Education, information, innovation, Pharma, Pharmaceutical industry, strategy, technology
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Running Scared: Pharma and the Facebook Wall
by Briana Campbell (@MsMatchGirl) The talk, for a long while now, has been about Facebooks change of guidelines, no longer allowing pharmaceutical companies to turn off comments on their Facebook...