Tag Archives: digital pharma east 2011

Year In Review: Ceci Zak of Sanofi at Digital Pharma East

Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in...
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Nandita Sen of EmPower Reasearch Shares her Takeaways

Nandita Sen of EmPower Reasearch Shares her Takeaways at Digital Pharma East...
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Joe Hogan Talks Tablets at Point of Care

Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East...
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Bob Kernen Tells Pharma Not to Forget About Android

Bob Kernen, VP Product for HC Plexus tells Pharma companies not to forget about Android and explains why his company has just launched an Android version of their Little Blue Book...
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Leigh Householder of GSW on the iPad and e-Detailing

Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology...
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Dr. Aaron Blackledge Talks About How Doctors Can Use Social Media to Build Their Practices

Dr. Aaron Blackledge of Care Media talks about how he used social media to build a thriving,cash only private practice in San Francisco's Mission...
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Kabir Shahani on How His Clients Are Using the Cloud to Create Unique Customer Experiences

Kabir Shahani, CEO of Appature explains how his company is creating cloud based tools to help customers create unique experiences for HCPs and other end...
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David Hale of Merck Says “Stop the Spam”

David Hale of Merck thinks that Pharma is abusing e-mail and we need to do a better job of targeting our communications. He explains to our own Alice An why segmentation may be the...
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Pharma Guy Gives Tony Jewell the Shirt Off His Back

Maybe, not literally, but we know we've seen him wearing that eye catching Hawaiian number before. John Mack aka "Pharma Guy" presents Tony Jewell, Senior Director of External Communications at...
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Debjani Deb and Vrinda Deval on Using Social Media Throughout the Drug Lifecycle

Debjani Deb and Vrinda Deval of Empower Research talk about the opportunities social media provides to interact with patients and HCPs throughout the drug...
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Digital Pharma East is in Full Swing!

The Pixels & Pills crew is down in Philly for this year's version of Digital Pharma East. Industry luminaries like John Mack, Shwen Gwee and Marc Monseau are here to share their thoguhts on the...
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