Tag Archives: digital media
20 Mar/12
By Sven Larsen (@svenplarsen) ... Apple selling 3 million iPads last weekend? Amazon buying a robot maker for $775 million? Twitter buying Posterous? Facebook buying Gowalla? Or the rumors about...
16 Mar/12
As we prepare for this year's DTC conference in washington, we wanted to share one of our favorite interviews from last year's conference. Here's former Governor and Presidential candidate Howard...
6 Feb/12
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
10 Mar/10
By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
Posted in Social Media
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Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web
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16 Sep/09
By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...