Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors.
Entries Tagged as 'diabetes'
Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson
April 8th, 2011 · No Comments · Knowledge, News
Tags:#dtc2011·conference·Context Media·diabetes·doctors·DTC National Convention·DTC Perspectives·events·interview·Novo Nordisk·Patients·Paul Stevenson·Point of Care·Rishi Shah·Video
MEDL Mobile’s Doug Robinson Talks About Reaching Underserved Mobile Users and What Conditions Need Special Attention
January 19th, 2011 · No Comments · Knowledge, News
Doug Robinson, VP of Business Development at MEDL Mobile, talks about how his company provides mobile solutions and applications to the underserved Spanish-speaking community, and why diabetes, pre-natal care, and obesity need special attention in the mobile space.
Tags:applications·BDI·case studies·conditions·diabetes·Doug Robinson·events·MEDL Mobile·Mobile Healthcare Communications·obesity·phone·pre-natal care·roundtables·Spanish·tablet·Video
It’s Your Turn to Be a Part of the Cure.
December 16th, 2010 · 3 Comments · News
Today’s guest blog post is from Glenn Kleiman, founder and principal at digital marketing agency Fullhouse. Glenn is also on the national board of directors of the Diabetes Research Institute Foundation.
By Glenn Kleiman
The photos and stories are heartbreaking…and inspiring.
A little girl who slipped into a coma at 10 months old. A woman sky diving, refusing [...]
Tags:Animas·cause·charity·collage·cure·deadline·diabetes·Diabetes Research Institute·Diabetes Research Institute Foundation·diagnose·donation·exploration·grant·help·holidays·innovative·inspire·interactive·Lifescan·lives·personal·philanthopy·photo·pro bono·research·stories·support·transplant·website
A Focus Group At Your Fingertips
December 15th, 2010 · No Comments · Knowledge, Opinion
Photo courtesy of Vernon Research
By Carl Turner (@leftyrightbrain)
Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day – that’s 600 per second. Facebook has more than 500 million active users. A new member joins LinkedIn every second. With all this information available in real time, how are [...]
Tags:analyze·brand·business·complaint·conversation·diabetes·habit·insight·interactive·LinkedIn·listening·marketing·monitor·opportunity·patient·platform·product·profit·promotion·relationship·social media·strategy·target·Twitter
Lemonade Life’s Allison Blass Talks About Patient Activists and Engaging with Healthcare/Pharma Companies
November 18th, 2010 · 2 Comments · Knowledge, News
Back at Digital Pharma East, Pixels & Pills interviewed Allison Blass, author of the blog Lemonade Life, “the adventures of a twenty-something with Type I Diabetes living in New York.”
We took some time to talk to Allison about patient activism and social media, patient dialogue with healthcare companies, and what she hopes to accomplish by [...]
Tags:#digpharm·Allison Blass·Blog·conference·diabetes·Digital Pharma East·events·healthcare·Lemonade Life·patient activism·Pharmaceutical industry·social media·Thought Leaders·videos·Wego Health
Get in the Game!
November 1st, 2010 · No Comments · Opinion
By DJ Edgerton (@wiltonbound)
Back in August, we talked about how games have evolved from Pong and Space Invaders, to currently popular social-network games like Farmville. As we pointed out, learning can often happen faster and more effectively with a good game, and can even grease the wheels of social interactions.
We continue to believe that the [...]
Tags:Augmented reality·condition·console·diabetes·disorder·doctor·Education·group·Health·health management·innovation·patient·physical therapy·rehabilitation·social media·Virtual reality
Are You Succeeding? Are You Sure?
August 30th, 2010 · No Comments · Knowledge, Opinion
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
