By Sven Larsen (@svenplarsen)
What giant technology company is conspicuously absent from the healthcare business?
Reading Brady Olsen’s article on this blog last Friday got me thinking more about healthcare devices and who’s really doing it well. Yes Fitbit, Up by Jawbone and the like are gaining positive buzz. And Nike’s new Fuelband will just up the [...]
Today’s guest post is from Brady Walcott, VP of Strategic Marketing and Development at imc² health & wellness.
825. 750. 622.
This is not a phone number. Or a GPS location. But one of those numbers could be your credit score. And while the majority of Americans don’t know their credit score by heart, many can [...]
Tags:data collection·devices·health technolgy·quantified health·quantified self
Matt Thomas, VP of Marketing for Medtronic explains how Medtronic is providing cross platform tools and online destinations to facilitate discussions about elective procedures. These social media tools help potential patients learn more about the devices and treatments that can dramatically improve their quality of life.
Tags:#digpharm·cross platform·devices·Matt Thomas·medtronic·Pixels and Pills·social media
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
