Tag Archives: Design
Are Your Projects Beautiful?
By Dan Licht (@thedvl) Don Norman is a cognitive scientist, an Apple alumnus, and now a professor. His bio says "Don Norman studies how real people interact with design, exploring the gulf between...
Posted in Social Media
Tagged creativity, Design, Digital Tools, innovation, Trends, User Experience, user needs
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More Info on the Health Tweeder
By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound) It's official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the...
More Notes From the Design Ghetto
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
Posted in Digital Health
Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience
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How Are You Using Your Gift?
By Guy Mastrion I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more...
Posted in Social Media
Tagged Design, Digital Tools, innovation, social media, Thought Leaders, Trends, User Experience
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Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
KISS – Healthcare and the Potential of Simplicity
http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...
Posted in Social Media
Tagged Design, Education, social media, Thought Leaders, User Experience, Web Design
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