Image courtesy of Pierce Mattie Public Relations
By Christina Brodie
What do pharma and fashion have in common? Both are multi-billion dollar a year industries that influence how people look and feel. Pharma marketers should take note that fashion’s influence is becoming more prevalent in the industry as our culture becomes increasingly obsessed with physical appearance and [...]
Tags:adherence·affordability·beauty·dental·Design·dical devices·economy·evergreen·fashion·industry·influence·innovation·inspiration·marketing·Pharma·physical appearance·product·style·youth
By Kimberly Reyes (@CommDuCoeur)
Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole, a chemical used to keep wood preserved and flame-retardant, leaching through the bottles when they were stored packed on treated wooden pallets. The pharmaceutical industry’s manufacturing processes, [...]
Tags:Design·detail·digital·drugs·Johnson & Johnson·manufacturing·Pfizer·Pharmaceutical industry·platform·recall·safety·update
David Rose, Chief Executive at Vitality, explains why dashboards, competition, and good design make the most persuasive medical devices.
Tags:#epatcon·caregivers·competition·Compliance·David Rose·Design·engagement·ePatient Connections·events·Patients·Video·Vitality
By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]
Tags:Augmented reality·creativity·crowdfunding·Design·future·healthcare industry·innovation·mobile·PSFK·SMS·social media·technology·Trends·UNICEF
Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]
Tags:advertising·Design·Flash·HTML5·monetization·SEO·technology
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]
Tags:creativity·Design·Digital Tools·drug safety·Education·innovation·interactive·marketing·Opinion·Pharmaceutical industry·Sales
This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives.
By Dan V. Licht (@thedvl)
Pharma logos? Creative? I can hear you snorting from here, you know. Not very polite. And anyway, I know what you’re thinking. ”Creative? Pharma company identities? Make a dark-pastel [...]
Tags:advertising·branding·communication·creativity·Design·logo·marketing·Opinion·Trends·visual
By Marty Hardin (@mjhardin)
What’s so great about the iPad?
Okay, let’s get this clear up front. I haven’t seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of observing people, and pretty good instincts, here are my thoughts.
I’ve been hearing vacillating perspectives. Most first-day reactions were: “Yeah, so?” Let’s [...]
Tags:Apple·communication·Compliance·Customer relationship management·Design·Digital Tools·Education·Health care·innovation·iPad·Patients·technology·Touchscreen·Trends·User interface
By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]
Tags:communication·Compliance·creativity·data visualization·Design·Digital Tools·drug safety·Education·infographics·innovation·media·Pharma·Trends·User Experience
