Tag Archives: demographic

15 Jun/11

New Graduates: Why Pharma Is the Place to Be

By Scott Neverett (@scottneverett) Its a good time to pursue a career in health care. According to the most recent data by the U.S. Bureau of Labor Statistics, health care added another 37,000...

Posted in Digital Health, Social Media | Tagged career, chronic illness, communication, demographic, disease management, drugs, fitness, graduate, healthcare, job, Medicine, opportunity, Pharma, population, prevention, public relations, regulation, social media, technology, workforce | Leave a comment

5 May/11

PHARM FRESH: “Chronic Babe” Jenni Prokopy Proposes a League of Health Community Heroes

Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma...

Posted in Social Media | Tagged advertisers, Blogs, ChronicBabe, collaboration, community, demographic, healthcare, heroes, Jenni Prokopy, open source, partnerships, Patients, Pharm Fresh, stigma | Leave a comment

29 Apr/11

Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...

Posted in Social Media | Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth | Leave a comment

25 Mar/11

Disney’s Phineas & Ferb: Teaching Pharma About Faith & Fearlessness

By Sven Larsen (@zemoga) In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift...

Posted in Social Media | Tagged cartoon, community, DDMAC, demographic, Disney, doctors, e-patients, faith, FDA, fearless, guidance, industry, Pharma, Phineas & Ferb, regulations, social media, television, Thomas Abrams | Leave a comment

27 Jan/11

Marketing Advice from MTV’s Jersey Shore

By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...

Posted in Social Media | Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television | Leave a comment

23 Sep/10

Girls Get Real

By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...

Posted in Social Media | Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women | Leave a comment

8 Sep/10

The Customer of Tomorrow

By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...

Posted in Social Media | Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks | Leave a comment