By Scott Neverett (@scottneverett)
It’s a good time to pursue a career in health care.
According to the most recent data by the U.S. Bureau of Labor Statistics, health care added another 37,000 jobs in April. For new graduates turning the tassel from right to left, why not consider a career in a thriving industry that offers [...]
Tags:career·chronic illness·communication·demographic·disease management·drugs·fitness·graduate·healthcare·job·Medicine·opportunity·Pharma·population·prevention·public relations·regulation·social media·technology·workforce
Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma associated with chronic diseases and raise awareness through collaborative partnerships.
Tags:advertisers·Blogs·ChronicBabe·collaboration·community·demographic·healthcare·heroes·Jenni Prokopy·open source·partnerships·Patients·Pharm Fresh·stigma
By Sven Larsen (@zemoga)
In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift bag, which included a feature about the popular Disney Channel cartoon, Phineas & Ferb. I had combed through most of [...]
Tags:cartoon·community·DDMAC·demographic·Disney·doctors·e-patients·faith·FDA·fearless·guidance·industry·Pharma·Phineas & Ferb·regulations·social media·television·Thomas Abrams
By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
By Danielle Bedard
Think pharma and health-related topics can’t be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of print and interactive media, even when the subject is serious.
A new start-up in the online health information space, ChickRx, takes a tongue-in-cheek approach [...]
Tags:credibility·demographic·experts·fitness·Health·humor·information·interactive·menopause·relationships·research·sexual health·useful·women
By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
Marketing to Boomers
April 29th, 2011 · No Comments · Knowledge, Opinion
By Catlin Renaud (@catlinrenaud)
Baby Boomers – the 77 million people born between 1946 and 1964 – are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life. We’ve all heard that 40 is the new 30, and that 50 is the youth of old age, but what does this mean for [...]
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Tags:affluence·age·aging·applications·baby boomers·Blog·caregiver·comments·consumers·demographic·disease mangement·Facebook·fitness·food·games·Health care·influence·interactive·lifestyle drugs·marketing·medical care·nutrition·online·opportunity·patient·podcast·population·smartphone·social gaming·Social network·spa·technology·traditional media·youth