By Sven Larsen (@zemoga)
In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift bag, which included a feature about the popular Disney Channel cartoon, Phineas & Ferb. I had combed through most of [...]
Tags:cartoon·community·DDMAC·demographic·Disney·doctors·e-patients·faith·FDA·fearless·guidance·industry·Pharma·Phineas & Ferb·regulations·social media·television·Thomas Abrams
By Krissy Goelz (@krisgoelz)
Maybe you’re not still making your wish list with a crayon, flipping through the Sears catalog anymore – but you never do get too old to make your list every year, do you?
I make mine every December, although I have to admit that my list includes lots of things that the ten-year-old [...]
Tags:DDMAC·Facebook·FDA·guidelines·holiday·IPhone·LinkedIn·Pharma·social media·social networks·wish list
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
By Ian DeMeritt, PhD (@idemeritt)
As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues to cast a regulatory eye on digital presentations of pharmaceutical advertisements. Last April, they fired a resounding shot across the bow of the pharma world that sent a [...]
Tags:advertising·Compliance·DDMAC·digital media·digital strategy·drug safety·Education·FDA·Pharma·technology·Web Design·World Wide Web
