1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them?
Part of the problem stems from a lack of real customer focus. Back in the mid 1980’s, the industry began vacillating about who their real customer was. [...]
Tags:adherence·adoption·adverse event·collaboration·customer·FDA·focus·guidance·information·marketing·mobile·patient·Pharma·physician·relationships·reputation·Sales·social media·Thought Leaders·Video
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
By Bill Lucas
Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system?
While the pharmaceutical industry carries a bad rap for being slow to adapt to changing technologies, CRM systems have long been a mainstay for managing [...]
Tags:collaboration·community·competition·cooperation·CRM·customer·customer service·data·disease management·distribution·doctors·information·integration·internal·Pharma·quota·relationships·Sales·strategy·technology
By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
Why blog?
March 7th, 2011 · No Comments · Knowledge, Opinion
By Andy Smith (@andysmithpalio)
Even though there are 126 million blogs available – 73,932 new ones popped up in the last 24 hours – many businesses are still gun-shy about blogging. What’s the hold up?
Resistance ranges from “I don’t have time to blog” to “I don’t know what to say,” and concerns about angering customers. The [...]
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Tags:Blog·business·comments·communication·community·conference·connection·content·customer·dialogue·engage·Facebook·ideas·information·interaction·Knowledge·mobile·search·SEO·success·Thought Leaders·Twitter