By Sven Larsen (@zemoga)
This is the time of year for celebration, for doing good.
This is the time of year that you hear a lot about goodwill toward men.
But at work? The closest you’re likely to get to that is a basket of prepackaged snack foods, a printed greeting card, and your odd coworker getting uncomfortably [...]
Tags:advertising·communication·Communities·community outreach·Customer relationship management·digital strategy·Digital Tools·Education·johnson and johnson·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs
By Russ Ward (@russcward)
Do you use Yelp? It’s a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients find health care professionals and share their experiences online. It joins the vast arsenal of digital tools (including Facebook, Twitter, blogs, etc.) [...]
Tags:Blogs·branding·communication·Communities·Customer relationship management·Digital Tools·Education·marketing·Patients·Pharma·Pharmaceutical industry·Sales·social media·Social network·Thought Leaders·Trends·Twitter·user needs
By DJ Edgerton (@wiltonbound)
Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation.
Crumpleitup.com turns fun brainstorm projects into reality, to encourage people to become more physically active. So far the projects include an active-video-game project, a free bicycle-sharing pilot program, and the cool (although maybe less [...]
Tags:Communities·Customer relationship management·digital strategy·Education·innovation·Managed care·marketing·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs·Wellness
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters.
We are in this to help people be healthier.
Not to win awards, not to get a bigger budget approved next year, not to rack up [...]
Tags:Communities·Customer relationship management·Digital Tools·Pharma·Pharmaceutical industry·social media·Social network
Surgeons are brilliant but cantankerous.
Pediatricians are patient and easy-going.
The idea that different medical professions attract different personalities is actually not only stereotypical – or even common-sensical. It’s actually a validated phenomenon. Several studies and lit reviews have investigated the phenomenon – even matching specialties by Myers-Briggs temperament.
Interesting. So if you’re looking to reach physicians with [...]
Tags:Communities·Customer relationship management·Digital Tools·Healthcare Professionals·Social network·technology·User Experience
By DJ Edgerton
Yes, your sales force is shrinking. It has been for a while now. It’s a scary idea – with fewer interactions with doctors, you worry, how can you succeed?
We have some thoughts. We’ll give you the short version first.
Simply. Smarter, not harder. Leaner, not bigger. And optimistically.
You’re probably rolling your eyes and thinking [...]
Tags:Cloud computing·Customer relationship management·Sales·Sales force management system
