This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know.
By Rob Kempton (@manonthemooncon)
Social media is no longer the future – it’s here. Various stakeholders including patients, pharmaceutical companies, hospitals, medical practitioners and others are finding their voice in [...]
Tags:business·community·conversation·credibility·discussion·expectation·Hospital·influence·information·medical practitioner·Patients·personal·perspective·Pharma·research·responsibilities·social media·stakeholders
By Danielle Bedard
Think pharma and health-related topics can’t be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of print and interactive media, even when the subject is serious.
A new start-up in the online health information space, ChickRx, takes a tongue-in-cheek approach [...]
Tags:credibility·demographic·experts·fitness·Health·humor·information·interactive·menopause·relationships·research·sexual health·useful·women
By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]
Tags:audience·Blog·community·credibility·engagement·etiquette·information·interaction·interest·personality·social media·transparency
