This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue. Creativity requires that you see the world from a fresh and innovative perspective. Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity. In marketing and advertising, creativity [...]
Tags:advertising·branding·communication·creativity·digital strategy·Education·innovation·marketing·Patients·Pharma·Web Design·website
This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives.
By Dan V. Licht (@thedvl)
Pharma logos? Creative? I can hear you snorting from here, you know. Not very polite. And anyway, I know what you’re thinking. ”Creative? Pharma company identities? Make a dark-pastel [...]
Tags:advertising·branding·communication·creativity·Design·logo·marketing·Opinion·Trends·visual
This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]
Tags:advertising·branding·Cialis·commercials·creativity·Cymbalta·Detrol·DTC·innovation·Lunesta·marketing·media·Patients·Pfizer·Pharma·Pristiq·social media·television·Trends·Zoloft
This post kicks off Creativity Week at Pixels & Pills, where we’ll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign.
By Neall Currie
Among the many negative stereotypes hurled at the pharma industry, the most colorful may be the mountebank: the streetwise charlatan who sold fraudulent [...]
Tags:branding·communication·creativity·demonstrations·health literacy·integrity·marketing·mountebank·performance·Pharma
By Sven Larsen (@zemoga)
Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea, concept or initiative that best exemplifies the healthcare agency of the future.
The ever gracious Mike Myers, President of Palio has this [...]
Tags:Awards·creativity·innovation·media·Pixels & Pills·social media·Thought Leaders
Next week, 600 of the world’s leading pharmaceutical executives and marketing professionals will gather in our nation’s capital for the 10th Annual DTC National Conference. From April 7th to April 9th, the industry’s thought leaders plan on discussing significant factors shaping the direct-to-consumer pharma marketing landscape, positioned around this year’s themes of the economic crisis, [...]
Tags:advertising·communication·Conferences·creativity·digital strategy·Direct-to-consumer advertising·DTC National Advertising Awards·DTC National Conference·Education·Health Care Reform·innovation·marketing·media·Pharma·social media·technology·Thought Leaders·Top 25 DTC Marketers
By Sven Larsen (@zemoga)
Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says “So what’s your story?”. And you freeze or mumble something incomprehensible. Not because you don’t have a story (in fact you may be an incredibly interesting person) but because you don’t [...]
Tags:communication·creativity·Digital Tools·media·storytelling·Thought Leaders·user needs
By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]
Tags:communication·Compliance·creativity·data visualization·Design·Digital Tools·drug safety·Education·infographics·innovation·media·Pharma·Trends·User Experience
By Sven Larsen (@zemoga)
British developers theMobileHealthCrowd have created a wonderful resource, simply called “101 things to do with a mobile phone in healthcare“. Explaining what it is would be pretty redundant, with a title like that. But it’s a great resource.
And it made me think – about brainstorming. Looking at this list is a great [...]
Tags:brainstorming·creativity·digital strategy·innovation·Trends
By Russ Ward (@russcward)
Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that’s just been posted called “Your Health Depends on Where You Live“.
He shows an iPhone prototype app that could provide “geomedicine” data – locating the user and mapping it against all of the maps of publicly available [...]
Tags:Communities·creativity·Digital Tools·Education·innovation·IPhone·Patients·Pharma·Pharmaceutical industry·technology·Thought Leaders·Trends·User Experience·user needs
