(Video credited to Milk and Cookies)
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section [...]
Tags:activity·animation·content·Design·enrichment·Flash·gaming·graphics·information·interactivity·internet·introduction·learning·mobile·motion·platform·technology·website·World Wide Web
Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
(Photo courtesy of The Next Web)
By Kristin Phillips (@KLAPhillips)
Many bloggers find that creating compelling blog content isn’t always a field of dreams; just because you build it, doesn’t mean readers will come.
Popular, well-read blogs don’t happen overnight. Most of the time blogs with large viewership are cultivated over time, but it doesn’t mean you have [...]
Tags:Blog·bookmarks·content·exposure·Facebook·guest blog·information·interesting·issues·link·multimedia·optimize·perspective·promote·quality·reader·repeat·signature·smart·Social network·subscribers·topic·Twitter·vision·writer·YouTube
By Kimberly Reyes (@CommDuCoeur)
There’s been a lot of debate as to whether or not crowdsourced information, the type found on sites like Quora, is really beneficial to anyone. But, like many of you, my curiosity led me open my own Quora account and see what all the fuss was about. In case you’re interested, here [...]
Tags:answer·Blog·community·content·digital Pharma·healthcare·influence·question·quora·social media·technology·Trends·Twitter
By Andy Smith (@andysmithpalio)
Even though there are 126 million blogs available – 73,932 new ones popped up in the last 24 hours – many businesses are still gun-shy about blogging. What’s the hold up?
Resistance ranges from “I don’t have time to blog” to “I don’t know what to say,” and concerns about angering customers. The [...]
Tags:Blog·business·comments·communication·community·conference·connection·content·customer·dialogue·engage·Facebook·ideas·information·interaction·Knowledge·mobile·search·SEO·success·Thought Leaders·Twitter
By Todd LaRoche (@ToddLaRoche)
Interactions take place online more so now than ever before. Even if you’re not expanding your Web site strategy or participating in social media, chances are your competitors are; they’re blogging, sending electronic newsletters, tweeting, and posting to their Facebook account and LinkedIn groups. With everyone vying for the attention of potential [...]
Tags:authenticity·authority·Blog·communication·content·Facebook·honesty·influence·newsletter·persuasion·privavy·relationships·social media·storytelling·strategy·transparency·Twitter·vision
Today’s guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies across all stages of their product pipeline to adopt and develop visualization components that facilitate their communication to meet business objectives.
By Aaron Cohan (@AmerraMedical)
Not long ago, 3D [...]
Tags:animation·communication·content·healthcare·learning·Medicine·mobile·multi-channel·patient education·Patients·procedure·product launch·revenue·ROI·Sales·surgery·tablet·technique·technology·visualizations
By Kimberly Reyes (@CommDuCoeur)
By now, you’ve heard it all: be authentic, identify the “super users,” don’t control the conversation, and so on and so forth. You’ve read all the blog posts written by some of the most influential social media experts (you’ve read enough to know that even social media experts hate the term “social [...]
Tags:advice·audience·Blog·comments·content·conversation·humanize·insight·negative·Pharma·response·social media·subject·thought leader·topic·tweetchat·Twitter
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]
Tags:community·content·humor·impressions·marketing·Old Spice·size·social networks·viral video·YouTube
New Changes for Facebook, New Perspective for Pharma
April 15th, 2011 · 7 Comments · News
UPDATE 4/20/2011: As of the publish date of this post, none of the information contained here has been confirmed by any official sources, either direct from Facebook or any leading media authorities on Facebook development. I have consulted the individuals and organizations cited below for the origins of this information, and will notify the Pixels [...]
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Tags:adverse events·approval·brand·changes·comment·content·conversation·disable·discrtion·discussion·drug·Facebook·industry·initiatives·Pharma·photos·policy·prescription·regulations·sharing·social media·strategy·user generated content·videos·vigilance·wall·whitelisting