Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma.
What direction do you think this will take in 2012?
Entries Tagged as 'consumer'
Year In Review: Ceci Zak of Sanofi at Digital Pharma East
December 29th, 2011 · No Comments · Knowledge
Tags:#digpharm·Ceci Zak·consumer·Digital Pharma East·digital pharma east 2011·marketing·Sanofi
Social Media All-Stars: Pharma Brands
April 26th, 2011 · 1 Comment · Knowledge, News
This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here, we give them the spotlight to hopefully inspire your efforts in social media.
By Krissy Goelz (@krisgoelz)
While we were looking for [...]
Tags:ADHD·advertise·aggregation·Blog·brand·cause·community·consumer·experience·Facebook·health services·history·industry·information·nonprofit·opportunity·Pharma·philanthropy·positive·practical·recalls·reputation·social media·Video·widget·YouTube
How Spirits Would Reinvent the Healthcare Industry
April 11th, 2011 · 1 Comment · Opinion
By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
Join Pixels & Pills at the DTC National Convention in Boston!
April 6th, 2011 · 1 Comment · Knowledge, News
Pixels & Pills is at the premiere conference dedicated to how pharma and healthcare companies communicate directly with consumers.
Tags:#DTCN2011·conference·consumer·DTC National Convention·events·interview·Pharma·Video
Join Pixels & Pills at the DTC National Convention in Boston!
April 5th, 2011 · 1 Comment · Uncategorized
It’s been exactly one year since the last DTC National Convention, and a lot has changed since then.
We saw more promises – and this time, even a preview – from the FDA on upcoming social media guidance.
We started building on the iPad’s potential to change health behaviors for the better.
We connected more closely than ever [...]
Tags:#dtc2011·conference·consumer·DTC National Convention·event·interview·marketing·Video
Trends to Watch in 2011 for Maximizing the Customer Experience for Business Growth
January 21st, 2011 · No Comments · Trends
(Image via The Beauty Brains)
By Jeremy Lichtenberger (@ Air_Master_J)
Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations found a way to make lemons out of lemonade: reaping the benefits of social media for cost effective marketing. Reflecting on the year that was inevitably raises questions about [...]
Tags:Android·application·consumer·demographics·disease management·economy·interaction·listen·marketing·mobile·research·smartphone·social media·unemployment
Wellness Layers’ Amir Kishon, PhD, Discusses the “Me” and “We” Layers of Digital Engagement
January 19th, 2011 · 1 Comment · Knowledge, News
Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and shares the idea of private engagement.
Tags:Amir Kishon·BDI·case studies·consumer·engagement·events·Mobile Healthcare Communications·phone·private destination·roundtables·tablet·Video·Wellness Layers
Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
January 5th, 2011 · 2 Comments · News
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives, transforming from communication devices to life management tools. The Pharma and healthcare industries especially have witnessed significant growth in the adoption and development of mobile [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
December 9th, 2010 · No Comments · Knowledge
These days, your mobile phone isn’t just your phone. It’s your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the 85% of US consumers that own a cell phone also use it to research important healthcare information? And it’s not just [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
Celebrate “Patients Week” with EyeForPharma!
October 27th, 2010 · No Comments · News
By Kimberly Reyes (@CommDuCoeur)
The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health conditions. Often referred to as “participatory medicine,” the movement is also a call to action for pharmaceutical companies to turn their attention towards education and information in [...]
Tags:communication·Communities·Compliance·consumer·digital strategy·doctors·Education·engagement·epatient·Health·information·marketing·patient·Pharmaceutical industry·Pharmaceuticals·social media·Trends·user needs
