by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
At ePharma Summit 2011, in February, Thomas Goetz, Executive Editor of WIRED Magazine, discussed how technology can help people make better decisions about their health, and explains the concept of Information with Feeling, or I.W.F., as a way to communicate messages more efficiently through good design.
Did we see this happen? Is the best yet to [...]
Tags:Compliance·Health·IWF·technology·Thomas Goetz·Tim Goetz·wired
by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
by Krissy Goelz (@krisgoelz)
We here at Pixels & Pills are well-known for our vocal support of digital technology and its place in healthcare – how it’s helped medicine and care to advance and to help people better than ever before. But today I wanted to look at one particular facet of healthcare, and how going [...]
Tags:Compliance·connections·e-patient·e-patients·epatient·Health care·Medicine·personalization·social media·social networks·technology
by Russ Ward (@russcward)
What does it feel like to have a heart attack? What’s the cure for muscle soreness post-workout? What one daily habit has the most positive effect on your health?
These are real questions asked on the popular question and answer site Quora. Question sites such as Quora, Yahoo! Answers, and Fluther are proliferating [...]
Tags:Compliance·crowdsource·digital strategy·Digital Tools·Education·healthcare·metrics·Patients·Pharma·Pharmaceutical industry·regulations·social media metrics
by Krissy Goelz (@Krisgoelz)
There are two types of people in the world – those who play by the rules and those who bend or break them. When it comes to patient compliance, it’s not quite so clear cut. Even the most responsible by-the-book individuals have moments when they don’t heed doctor’s orders.
Why? Well, it’s human [...]
Tags:adherence·Compliance·Digital Tools·Education·Patients·tech tools·technology·tools
by Krissy Goelz (@krisgoelz)
Mirror, mirror on the wall, who’s the healthiest one of all?
Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your hair. What if the mirror was magic and could know what medications you needed to take or whether your blood sugar [...]
Tags:Compliance·Design·Digital Tools·Education·engagement·future·Health·Health care·healthcare·information·innovation·magic mirror·RFID·technology·User Experience·user needs
by Briana Campbell (@MsMatchGirl)
Here’s the question: How do we help people get healthy and stay healthy?
With all the information that’s available, you’d think it would be a no brainer, right? There are warning labels and public service announcements and calories posted at point of purchase. Yet, people seem not to care. When, for instance, was [...]
Tags:Buster Benson·Communities·community·Compliance·gamification·gaming·Health·Health care·Health Month·healthcare·innovation·marketing·Social network·Trends
In our final interview from the Digital Innovation for Pharma Conference, Darshan Kulkami, principal of the Kulkami Law Firm talks about some of the latest news regarding social media and compliance and what it means for the pharma industry.
Tags:#efp·Compliance·Darshan Kulkami·digital innovation for pharma·FDA·Pixels & Pills·social media
Pat Connelly of Millenium the Takeda Oncology Company talks about how his company has used social media to reach millenials while still working within regulatory guidelines.
Tags:#efp·Compliance·digital innovation for pharma·millenials·Millenium·Pat Connelly·pixels&pills·social media·Takeda
