Tag Archives: community

Next-Generation CRM

By Bill Lucas Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system? While the...
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Social Media Mining: Raw, Unfiltered Patient Insights Drive Innovation

Today's guest blog post comes from Chris Kelly, MEd, MA, Director of Health Education at HealthEd. Prior to HealthEd, Chris was director of education for the Alzheimer's Association and also served...
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Things to be Thankful For

By Jason Brandt (@JasonDMG3) Your house is overflowing with little handprint turkeys, construction-paper Pilgrim hats, and grocery bags full of pureed pumpkin, pecans and crescent rolls. Visions...
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Katie Couric Sits Down With Pixels & Pills To Talk About Stand Up 2 Cancer

Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding...
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Future Vision

By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...
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Livestrong’s Brooke McMillan Talks About Encouraging Patient Engagement

Brooke McMillan, Online Community Evangelist at Livestrong.org, explains the difference between Livestrong.com & Livestrong.org, as well as the difference between patient community management...
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Getting The Most From Your Search Campaign

By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....
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Viral Video

Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more...
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The Application of Offline Skills for Social Media Success

By Todd LaRoche (@toddlaroche) Whether youre just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social...
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Watching the Media: Avandia

Image courtesy of Present Diabetes By Russ Ward (@russcward) Over the last couple of weeks, if you havent heard people talking about Avandia, GlaxoSmithKlines diabetes drug, you must have been on...
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