Tag Archives: Communities
Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Social Media – What Do You Bring to the Party?
By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
Posted in Social Media
Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube
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Cognitive Surplus-Using Digital Tools to Tap Hidden Resources
By Sven Larsen What is the largest untapped resource in your organization? In a recent article inMcKinsey Quarterly entitled "Six ways to make Web 2.0 work",Clay Shirky, an adjunct professor...
Posted in Digital Health, Social Media
Tagged Communities, Data Capture, Methodology, Productivity, Social network, user needs
1 Comment
Ten Steps to Finding Influential Patient Bloggers
image courtesy http://www.flickr.com/photos/robyn-gallagher/ / CC BY 2.0 By DJ Edgerton Welcome to the search for the Holy Grail, Digital-Age Edition. How do you find the blogs that really matter...
Posted in Social Media
Tagged Blog, Communities, patient bloggers, Pharma, social media, Thought Leaders
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Lessons from the Yugo – Social Media and Patient Outcome
By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives...
Posted in Social Media
Tagged Communities, marketing, Patient Outcome, Patients, social media, Social network
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Patient Communities in Social Media
Image courtesy of www.overlakehospital.org By DJ Edgerton If you knew that you needed to talk directly with a very specific type of person who made up a very small percentage of the overall...
Posted in Social Media
Tagged Communities, Condition Specific, Patients, social media
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Finding Real Value in Social Media
image courtesy ofwww.biojobblog.com By Guy Mastrion We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a...