by DJ Edgerton (@wiltonbound)
How much of a role does social media play in influencing policymakers? And how much of a role can – or should – marketing play in crafting those messages for pharmaceutical companies?
It’s a tough question, but before we get to it, take a moment to listen carefully. Hear that high-pitched, faint screaming [...]
Tags:communications·elected officials·Facebook·FDA·patient needs·Pharma·Pharmaceutical industry·politics·social media·social networks·Twitter
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives, transforming from communication devices to life management tools. The Pharma and healthcare industries especially have witnessed significant growth in the adoption and development of mobile [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
These days, your mobile phone isn’t just your phone. It’s your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the 85% of US consumers that own a cell phone also use it to research important healthcare information? And it’s not just [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in print, visual and audio materials.
The contestants range in size from individual communicators to media conglomerates and Fortune 50 companies and are judged by the Association of Marketing and Communication [...]
Tags:award·Blog·breaking news·communications·competition·coverage·dialogue·digital Pharma·events·innovation·insight·marketing·News·recognition·social media·Twitter
Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
By Sven Larsen (@zemoga)
August means vacation – especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a tight budget means you’re finding yourself on the clock while your colleagues and clients are on holiday, we’ve got [...]
Tags:business·communications·connections·events·marketing·networking·social·strategy
By Kimberly Reyes (@CommDuCoeur)
Seth Godin wrote a blog post that identifies two kinds of schooling: one where “you learn technique, facts and procedures,” and one where “you learn to see, learn to lead and learn to solve interesting problems.”
As I reflect on the educational conferences and events that Pixels & Pills has attended this past [...]
Tags:awareness·cause·change·charity·communications·Communities·conference·empower·event·Fard Johnmar·health policy·healthcare·innovation·Lung Cancer Alliance·marketing·Seth Godin·unNiched
