by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
by Sven Larsen
We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and digital tools for salespeople, technology has driven an unprecedented wave of productivity, economic growth and improvement in our quality of [...]
Tags:communication·digital strategy·Digital Tools·marketing·mhealth·strategy·technology
As we come to the end of 2011, we also come to the end of our year-long Defining Moments series. Once a month, all this year, we’ve looked back at the biggest events from exactly 12 months prior, and noticed how we can relate what’s been changing our world to what we can do in [...]
Tags:arsenic based life·communication·defining moments·digital strategy·Education·innovation·media·process·research·science·science and medicine·scientific journals·scientific research·technology·year in review
by Sven Larsen
Twenty-three years ago, World AIDS Day dedicated the first of December to focusing attention on the fight against the disease: raising awareness, fighting to lower infection rates and boost survival rates, and honor those who have been part of the fight.
On a personal level, you can more about World AIDS Day and how you can [...]
Tags:"Getting To Zero"·#worldAIDSday·AIDS·communication·Disease Prevention·diseases·Education·Health·healthcare·HIV·inspiration·World AIDS Day
by DJ Edgerton (@wiltonbound)
Thinking back just 20 years ago, there were a limited number of communication options: the phone call, the letter, the fax. A person’s digital habit – though not thought of in that way – was limited to television or radio, save for a few early adopters exploring computer technology. Today we have [...]
Tags:communication·digital habits·Digital Tools·engagement·Health care·health care providers·healthcare·information·Patients·Trends·user needs
by Briana Campbell (@MsMatchGirl)
Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether that’s the minutia of their daily lives (I had the best corned beef sandwich!) or crowing about significant milestones (I completed my first marathon!). Not only has social media provided an outlet for expression, it’s [...]
Tags:communication·digital strategy·Digital Tools·Education·innovation·marketing·social media·social media strategies·social networks·strategy·Trends·user needs
by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
by Briana Campbell (@MsMatchGirl)
Amit Gupta is dying.
And the tech world is rallying to help.
This makes sense, right, he’s a tech guy, protégé of Seth Godin, and founder of PhotoJoJo, and his community wants to help him. They want to heal him. By any means necessary.
Several months ago, as part of Fast Company’s Innovation Uncensored in [...]
Tags:Amit Gupta·communication·Communities·community·digital strategy·Digital Tools·Education·leukemia·National Marrow Donor Program·patient·Seth Godin·social media·social networks·transplants·Tribes
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
by Jason Brandt (@jasondmg3)
Are patients the mega opinion leaders of the future?
Thanks to increasing accessibility and availability of information, patients are becoming experts on their diseases. When they talk to doctors, they are educated and often know what they need or the options available to them. More patients head online to learn about their condition [...]
Tags:communication·digital strategy·empowerment·KOL·mhealth·patient·Patients·Pharma·Pharmaceutical industry·strategy·Trends
