Here on Pixels & Pills, we spend a lot of time talking about the e-patient. About how technology has helped patients become more involved in their own recovery, about how advances in social networks have helped people connect better to those facing the same challenges as they are. We offer advice on how pharma companies [...]
Tags:client·Communities·e-patient·epatient·epatient solutions·MS·patient communities·patient community·patient compliance·technology
By DJ Edgerton (@wiltonbound)
If you could go to the one place where 58% of your customers are…would you go?
Well, you’re here reading Pixels & Pills, so clearly you’re of above-average intelligence, and therefore, your answer is “yes.”
Right now, 30% of doctors in the United States have iPads, and another 28% plan to get one soon, [...]
Tags:Apple·apps·client·database·diagnostic·dicovery·doctors·Education·EHR·EMR·information·iOS·iPad·laptop·mobile device·patient·Pharmacy·phone·physician·promotion·therapy·website
By DJ Edgerton (@wiltonbound)
It’s the fourth quarter of the year, and we know what that means. You’re up to your eyeballs in Planning Documents and Forecasting Spreadsheets and Long-Range This and Near-Term That and you’re going to spend three solid months imagining what the next year or five years or ten years will have in [...]
Tags:campaign·change·client·forecast·marketing·planning·present·results·routine·spreadsheets·strategy
Neil Follett, Managing Director of Brightworks, delivers the honest truth about what clients expect from agencies and vice versa. and discusses why agencies shouldn’t jump on the “new shiny object” (unless it makes sense for the client).
Tags:#efp·agency·Brightworks·client·conference·eComm & Online Marketing·events·eye for pharma·functionality·Neil Follett·Pharmaceutical industry·relationship·technology·Thought Leaders·videos
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
