Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can’t separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com mobile-compatible website.
Entries Tagged as 'Canada'
Pfizer’s Kate Bird Talks About the Convergence of Mobile & Social Media and the Trend Towards Consolidation
January 19th, 2011 · 1 Comment · Knowledge, News
Tags:application·BDI·Canada·case studies·consolidation·events·Kate Bird·Mobile Healthcare Communications·Pfizer·phone·roundtables·social media·tablet·Video
How Do You Market Pharma Where DTC is Illegal?
June 2nd, 2010 · 5 Comments · Opinion
This post will continue our week-long theme of “Pharma Without Borders,” which inspects how Pharma companies engage with doctors and patients overseas.
By Russ Ward (@russcward)
Sometimes we forget that DTC is unusual and new in the global pharmaceutical market. But direct-to-consumer (DTC) advertising of prescription drugs is illegal everywhere in the world with two exceptions. The [...]
Tags:advertising·Canada·communication·DTC·global·Legal Issues·marketing·Mexico·Pharma·Pharmaceutical industry·public relations·strategy
