by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physician’s Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office tests, in their print magazine and on their website. On August 1st, they launched PharmaCONNECT, a space where physicians and pharmaceutical companies can [...]
Tags:business·communication·digital strategy·Digital Tools·engagement·information·marketing·Pharma·pharma marketing·Pharmaceutical industry·PharmaCONNECT·Physician's Office Resource·technology
by Sven Larsen (@zemoga)
The latest trend in employee communications is, unsurprisingly, social media. Increasingly, companies are investing in – or building their own – internal social networks, blogs and microblogs, hoping to build sheltered digital communities for their employees to interact, resulting in boosted morale and positive influence on business results.
It sounds nice, [...]
Tags:business·communication·Communities·community·Digital Tools·innovation·social media·Social network·strategy·technology
by Briana Campbell (@MsMatchGirl)
Want to Encourage Innovation? Implement Internal Social Networks.
Innovation, a critical differentiator for pharmaceutical companies, is dependent on effective internal collaboration. A study conducted by the IBM Institute for Business Value (IBV) suggests that to optimize R&D investments and create more sustainable value, pharmaceutical companies should focus on improving internal collaboration within the [...]
Tags:business·communication·Communities·community·engagement·innovation·social media·Social network·teamwork·Trends
by Krissy Goelz (@krisgoelz)
Anyone familiar with Discovery Channel’s hit show “Mythbusters” will know co-host Adam Savage’s catchphrase, “Failure is always an option.” As he explains, “It’s not just a joke, it’s actually the cornerstone of our approach to the scientific method. [...] Any result is a result.”
Science is used to the [...]
Tags:business·clinical trials·Education·fail·failure·Health·Health care·innovation·Pharmaceutical industry·R&D·research·strategy·technology·Trends·trials
By Dan Bobear (@dbobear)
Looking around the business landscape just a year or two ago, economic uncertainty lingered in the air. There was hesitancy as far as the eye can see. Whether the issue was hiring, funding a new initiative, putting money into product development or any one of countless other issues, the feeling from Wall [...]
Tags:business·competition·economic crisis·economy·framework·future·investment·manager·outcome·possibility·product development·research·risk·strategy·uncertainty
We’ve spent the last couple of years talking about how we, as healthcare marketers, can make a difference by utilizing, and encouraging the use of (OK, maybe pushing for a little), social media in healthcare. And when it began, BDI’s Social Communications and Health Roundtables were one of the first conferences that truly addressed the [...]
Tags:business·communication·conference·Conferences·events·innovation·Pharma·Pharmaceutical industry·social media·Social network
By DJ Edgerton (@wiltonbound)
Whoa, that’s like…so meta, dude.
A 5-minute walk on any college campus will reveal that “meta” has become the 21st-century version of “groovy.” It’s a word used to describe content that talks about itself – like writing a song about writing a song. That’s deep.
Of course, being self-referential isn’t always a good thing. [...]
Tags:business·capitalism·case studies·conference·drug development·Facebook·failure·friendfeed·learn·media·meta·practical·reputation·science·self-reference·social media·state of pharma·success·the social network·theory·trials·Twitter
By Krissy Goelz (@krisgoelz)
It’s the 41st annual Earth Day today. The holiday started small, with a Wisconsin teaching day declared in 1970, but today, it’s celebrated in almost every country on the planet.
(Hey, isn’t it great to have at least one holiday that hasn’t been co-opted by Hallmark? Oh, wait….)
We’re used to hearing about school [...]
Tags:alternative fuels·altruism·antibiotics·business·carbon-neutral·cleanup·company·corporation·disposal·Earth Day·environment·future·holiday·industries·litter·media·medication·necessity·Pharma·prescription·sustainaibility·water supply
