Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
By Krissy Goelz (@krisgoelz)
Happy Friday, Pixels & Pills readers! It’s been a long and snowy week here in the Northeast and we’re delighted to see that the weekend forecast calls for…more snow. Oh well.
Remember how on Monday we gave you an awesome little set of marketing ideas, absolutely free of charge? Well, in the same [...]
Tags:applications·branding·business·communication·community·Facebook·HootSuite·link·messaging·privacy·scheduling·settings·snow·social media·strategy·style guide·TweetDeck·Twitter·Video
By Jeremy Lichtenberger (@Air_Master_J)
Without being able to see it, I knew there was someone nearby holding a Dunkin’ Donuts coffee. The familiar aromatic scent of their particular brew tickled my nose before I could pinpoint its location. While I’m familiar with their pink and orange logo, it was the olfactory tease that connected me with [...]
Tags:advertising·branding·communication·engagement·marketing·User Experience
By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]
Tags:advertising·branding·commercials·communication·Compliance·creative·creativity·digital·DTC·FDA·marketing·Pharmaceutical industry·TV·Video
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]
Tags:advertising·branding·communication·consumer·creativity·experiential·innovation·marketing·patient·Pharma·Trends·User Experience
By Kimberly Reyes (@CommDuCoeur)
So how does this thing work?
When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform would affect the mainstream, changing the way we communicate, learn, and even do business.
For those of you who have been living under a rock for the [...]
Tags:branding·communication·digital strategy·marketing·Microblogging·Pharma·social media·social networking·Twitter
This week, Pixels & Pills is celebrating partnerships. Some are unexpected. Some haven’t happened yet, but need to. And some just plain make sense. Come along with us as we discuss the very principle that P&P is founded on.
By Jason Brandt (@Jasondmg3)
In our week on partnerships, we’re covering a variety of different kinds of collaborative [...]
Tags:academic institutions·biotech·branding·collaboration·communication·diagnostic·digital strategy·hospitals·partnerships·Pharma·research
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue. Creativity requires that you see the world from a fresh and innovative perspective. Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity. In marketing and advertising, creativity [...]
Tags:advertising·branding·communication·creativity·digital strategy·Education·innovation·marketing·Patients·Pharma·Web Design·website
