By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here, we give them the spotlight to hopefully inspire your efforts in social media.
By Krissy Goelz (@krisgoelz)
While we were looking for [...]
Tags:ADHD·advertise·aggregation·Blog·brand·cause·community·consumer·experience·Facebook·health services·history·industry·information·nonprofit·opportunity·Pharma·philanthropy·positive·practical·recalls·reputation·social media·Video·widget·YouTube
By Jon Fisher (@jmfisher)
If you build it, will they come?
Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But what does that serious thought and hard work mean for a corporate Web presence in 2011? Paradoxes abound:
Although more tools than ever, [...]
Tags:brand·channels·coding·communication·Google·marketing·results·strategy·web culture·website·Wordpress
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
January saw the nation of Haiti – and the world, in sympathy – reeling from a devastating earthquake.
In [...]
Tags:brand·celebrity·charity·crisis management·defining moments·honor·integrity·lesson·media·public relations·representative·social media·spokesperson·sponsorships·transparent
By Tiffany Ryan (@TiffanyRyan)
It’s every marketer’s dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of Mouth (WOM) marketing is a hot topic, generating consumer buzz requires a focus on the most fundamental responsibility of a business: [...]
Tags:advocate·Blogs·brand·business·consistency·engagement·Facebook·influencer·marketing·message·monitor·platform·product review·realtionship·social media·Twitter·word of mouth
By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn’t anything new in mobile technology and the discussion should be focused on understanding audience, consolidation, and insight.
Tags:audience·BDI·brand·case studies·consolidation·events·Gerson Lehrman Group·Jacquelyn Nicholson·marketing·Mobile Healthcare Communications·new media·phone·roundtables·tablet·Video
By Mary Kate Hallahan
Most people get their news through the Internet these days. That change has replaced the weekend ritual of picking up the Sunday Times – not just for news, but to see if potential employers could offer a brighter future.
The contrary waits for today’s job seeker; the classified section is a ghost town.
Even [...]
Tags:brand·career site·classified·communicate·Communities·connection·culture·employment·internet·job·News·opportunity·Pharma·qialifications·salary·social media·story·success·talent·technology·Video
By Jon Fisher (@jmfisher)
Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new messaging platforms will be an “e-mail killer” is percolating.
Older generations of workers are likely to rely on e-mail as their main form of communication, [...]
Tags:brand·business·chat·communication·Compliance·e-mail·equity·Facebook·management·messaging·network·organize·Pharma industry·regulations·silo·technology·time-sensitive·Web
New Changes for Facebook, New Perspective for Pharma
April 15th, 2011 · 7 Comments · News
UPDATE 4/20/2011: As of the publish date of this post, none of the information contained here has been confirmed by any official sources, either direct from Facebook or any leading media authorities on Facebook development. I have consulted the individuals and organizations cited below for the origins of this information, and will notify the Pixels [...]
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Tags:adverse events·approval·brand·changes·comment·content·conversation·disable·discrtion·discussion·drug·Facebook·industry·initiatives·Pharma·photos·policy·prescription·regulations·sharing·social media·strategy·user generated content·videos·vigilance·wall·whitelisting