Pixels & Pills

Entries Tagged as 'brand loyalty'

Can We Fix Pharma’s Trust Issues?

December 23rd, 2009 · No Comments · Opinion, Trends

By DJ Edgerton (@wiltonbound)
Who do you trust?
That’s always been a big question when it comes to healthcare. And it’s a big question in the world of social media (heck, Chris Brogan even entitled his book, Trust Agents). So it makes sense that Pharma would be focussed on social media as a means to build consumer [...]

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