By DJ Edgerton (@wiltonbound)
Who do you trust?
That’s always been a big question when it comes to healthcare. And it’s a big question in the world of social media (heck, Chris Brogan even entitled his book, Trust Agents). So it makes sense that Pharma would be focussed on social media as a means to build consumer [...]
Entries Tagged as 'brand loyalty'
Can We Fix Pharma’s Trust Issues?
December 23rd, 2009 · No Comments · Opinion, Trends
Tags:advertising·brand loyalty·branding·communication·digital strategy·marketing·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience