By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma associated with chronic diseases and raise awareness through collaborative partnerships.
Tags:advertisers·Blogs·ChronicBabe·collaboration·community·demographic·healthcare·heroes·Jenni Prokopy·open source·partnerships·Patients·Pharm Fresh·stigma
By Tiffany Ryan (@TiffanyRyan)
It’s every marketer’s dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of Mouth (WOM) marketing is a hot topic, generating consumer buzz requires a focus on the most fundamental responsibility of a business: [...]
Tags:advocate·Blogs·brand·business·consistency·engagement·Facebook·influencer·marketing·message·monitor·platform·product review·realtionship·social media·Twitter·word of mouth
By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
By Bob Mason (@BobMasonPalio)
We’ve talked before about different types of online communities, from Twitter to virtual worlds. The term, “online community” can mean anything from the “big ones” like Facebook and Twitter, to smaller niche organizations such as the Planet Cancer community for young adults fighting cancer.
These little societies can do amazing things. As an [...]
Tags:Blogs·Cancer·communication·Conditions and Diseases·digital strategy·Digital Tools·Education·Facebook·Health·marketing·Online Communities·Online community·Patients·social media·Twitter
Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world’s leading biopharmaceutical companies, Earl and his team launched AstraZeneca’s first company blog and Facebook community. Today, Pixels & Pills talks to Earl about Pharma’s obligation [...]
Tags:AstraZeneca·Blogs·corporate social responsibility·Earl Whipple·Education·Facebook·FDA·healthcare community·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends
Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning “Best Industry Observer Blog” in the inaugral Dosie Awards and her thoughts on the Social Media and Healthcare Roundtable.
Tags:BDI·blogging·Blogs·communication·digital strategy·marketing·social media·Social Media and Healthcare Roundtable·Thought Leaders
