Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology platforms.
Entries Tagged as 'blogging'
Leigh Householder of GSW on the iPad and e-Detailing
October 19th, 2011 · No Comments · Knowledge, News, Trends
Tags:#digpharm·blogging·digital pharma east 2011·e-detailing·GSW·iPad·Leigh Householder·social media
How Spirits Would Reinvent the Healthcare Industry
April 11th, 2011 · 1 Comment · Opinion
By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
Friend or Foe?: Google
July 8th, 2010 · No Comments · Opinion
By Sven Larsen (@zemoga)
Google, once seen as the great beneficent alternative to more suspiciously viewed companies like Microsoft. Google, which has itself become a lot more like the new Evil Empire, in the last couple of years. A quick Google (more about this verb later…) will find you articles with titles like “Getting Free of [...]
Tags:advertising·blogging·Browsing·Buzz·calendar·chatting·email·Eric Schmidt·Google·maps·News·photos·privacy·RSS·searching·Video
Wendy Blackburn of ePharma Rx Discusses Her Dosie Win
May 12th, 2010 · 2 Comments · News
Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning “Best Industry Observer Blog” in the inaugral Dosie Awards and her thoughts on the Social Media and Healthcare Roundtable.
Tags:BDI·blogging·Blogs·communication·digital strategy·marketing·social media·Social Media and Healthcare Roundtable·Thought Leaders
