By Russ Ward (@russcward)
It’s been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies, sharpened our multi-channel marketing strategies, and waited with bated breath for some guidance from the FDA.
A lot of our friends have already published their [...]
Tags:analytics·Blog·communication·device·FDA·guidance·Health care·innovation·issues·marketing·measurement·metrics·News·page views·Pharma·posts·reader·social media·statistics·strategy·technology·Trends
Back at Digital Pharma East, Pixels & Pills interviewed Allison Blass, author of the blog Lemonade Life, “the adventures of a twenty-something with Type I Diabetes living in New York.”
We took some time to talk to Allison about patient activism and social media, patient dialogue with healthcare companies, and what she hopes to accomplish by [...]
Tags:#digpharm·Allison Blass·Blog·conference·diabetes·Digital Pharma East·events·healthcare·Lemonade Life·patient activism·Pharmaceutical industry·social media·Thought Leaders·videos·Wego Health
Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in print, visual and audio materials.
The contestants range in size from individual communicators to media conglomerates and Fortune 50 companies and are judged by the Association of Marketing and Communication [...]
Tags:award·Blog·breaking news·communications·competition·coverage·dialogue·digital Pharma·events·innovation·insight·marketing·News·recognition·social media·Twitter
By Sven Larsen (@zemoga)
At the beginning of September, the Associated Press (AP) sent this announcement to its member news organizations.
What it says, in short, is that blogs are now to be credited as legitimate news sources.
Wow! Look at us, a legitimate news source. Our moms will be so proud!
But after reading it a bit more [...]
By Kimberly Reyes (@CommDuCoeur)
Tara Parker-Pope is a well-known health reporter with over a decade at the Wall Street Journal and more recently reporting for the New York Times, founding its Well Blog three years ago.
The particularly interesting thing about her body of work is that it’s become increasingly personal. She’s continued to cover health and [...]
Tags:Blog·disclosure·expertise·industry·interests·News·personal·professional·relevance·Tara Parker-Pope·Wall Street Journal
By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]
Tags:audience·Blog·community·credibility·engagement·etiquette·information·interaction·interest·personality·social media·transparency
image courtesy http://www.flickr.com/photos/robyn-gallagher/ / CC BY 2.0
By DJ Edgerton
Welcome to the search for the Holy Grail, Digital-Age Edition. How do you find the blogs that really matter to you? (For details on exactly how many blogs there are, and how dizzying the statistics around them can be, check out the most recent State of the [...]
Tags:Blog·Communities·patient bloggers·Pharma·social media·Thought Leaders
