This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By Jim Mittler, PhD (@jim_mittler)
In [...]
Tags:activity·advocacy·awareness·Blog·condition·coping·decision·diagnosis·disease·doctor·empowered·game·health decisions·healthcare·Knowledge·lifestyle·manage disease·Patients·perspective·reminder·research·risks·social media·stress·terminology·treatment options·Twitter
While all the buzz this morning may be about last night’s Oscar winners, it’s a very important day for patients worldwide. Today is International Rare Disease Day, organized by EURODIS and the National Alliances of Patient Organisations. Hundreds of organizations in over 40 countries around the world are using the slogan “Rare But Equal” to [...]
Tags:awareness·collaboration·healthcare·patient·rare disease day·Thought Leadership
By Ellen Nowakowski
To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target audience, right?
While men may be more responsive to suggestive ads featuring beautiful women, they may not be the right target audience, even if the [...]
Tags:ads·awareness·business·commercial·Health care·marketing·Men·Old Spice·purchase decisions·targeted·women·word of mouth
Image courtesy of Discovery Health
By Jessica Goldsmith
Who is the voice of your organization?
For most organizations, the company voice is reflected in marketing materials, public relations efforts, on social networks and through brand ambassadors such as corporate or celebrity spokespeople. But in health care, spokespeople are often patients themselves. As pharma companies look to inform, educate [...]
Tags:advocate·awareness·brand ambassador·demographics·marketing·media training·messaging·objectives·Pharma·public relations·Sales·social media·spokesperson
By Kimberly Reyes (@CommDuCoeur)
Seth Godin wrote a blog post that identifies two kinds of schooling: one where “you learn technique, facts and procedures,” and one where “you learn to see, learn to lead and learn to solve interesting problems.”
As I reflect on the educational conferences and events that Pixels & Pills has attended this past [...]
Tags:awareness·cause·change·charity·communications·Communities·conference·empower·event·Fard Johnmar·health policy·healthcare·innovation·Lung Cancer Alliance·marketing·Seth Godin·unNiched
