Tag Archives: audience
20 May/11
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media
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Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website
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10 May/11
Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
Posted in Digital Health
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Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility
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8 Apr/11
R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company's approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has...
Posted in Social Media
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Tagged #dtc2011, advertising, audience, conference, DTC National Convention, DTC Perspectives, eHealthcare Solutions, events, interview, marketing, niche, publisher, R.J. Lewis, Video
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19 Jan/11
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...
Posted in Social Media
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Tagged audience, BDI, brand, case studies, consolidation, events, Gerson Lehrman Group, Jacquelyn Nicholson, marketing, Mobile Healthcare Communications, new media, phone, roundtables, tablet, Video
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18 Jan/11
By Kimberly Reyes (@CommDuCoeur) By now, you've heard it all: be authentic, identify the "super users," don't control the conversation, and so on and so forth. You've read all the blog posts...
Posted in Social Media
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Tagged advice, audience, Blog, comments, content, conversation, humanize, insight, negative, Pharma, response, social media, subject, thought leader, topic, tweetchat, Twitter
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12 Jan/11
Today's guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development...
Posted in Digital Health
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Tagged audience, biopharmaceutical, business, data, device, digital, drug, Education, exploration, HCP, healthcare, information, innovation, marketing, oasis, objectives, online, path, patient, plan, solution, strategy, success, traditional
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29 Oct/10
By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...
Posted in Digital Health
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Tagged audience, brand, communication, community, connect, doctor, economy, engage, future, health advocate, innovation, leadership, listening, marketing, opportunity, patient, planning, promote, smartphone, Social network, strategy, technology
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27 Sep/10
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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1 Sep/10
By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...
Posted in Digital Health
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Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube
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27 Aug/10
By Kimberly Reyes (@CommDuCoeur) Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint...
Posted in Social Media
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Tagged audience, clarity, cost, health literacy, information, informed patient, Medicine, smart, treatment, value, vocabulary, writing
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26 Aug/10
By Todd LaRoche (@toddlaroche) Whether youre just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social...
Posted in Social Media
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Tagged audience, Blog, community, credibility, engagement, etiquette, information, interaction, interest, personality, social media, transparency
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Advice You Never Get About Social Media