Tag Archives: advocate

PHARM FRESH: Ed Bennett Talks About His Resource List for Hospitals Looking Into Social Media

Ed Bennett, the Director of Strategy at University of Maryland Medical Center, helps hospitals implement effective social media strategies by explaining the importance of engaging the patient...
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Social Media All Stars: Patients

Most of us arent lucky enough to have a doctor in the house, so it makes sense that 80 percent of Americans turn to the Internet to get information about diseases, procedures, doctors, hospitals,...
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Viva Voce!

By Tiffany Ryan (@TiffanyRyan) Its every marketers dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of...
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Choosing a Spokesperson

Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
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