By Sven Larsen (@svenplarsen)
Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like packaged goods and automobiles. But one category was conspicuous by it’s absence. Where were the Pharma Superbowl ads?
It’s not like big Pharma companies don’t [...]
Tags:advertising·digital media·marketing·mass media·Pharma·social media
R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company’s approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has changed.
Tags:#dtc2011·advertising·audience·conference·DTC National Convention·DTC Perspectives·eHealthcare Solutions·events·interview·marketing·niche·publisher·R.J. Lewis·Video
By Krissy Goelz (@krisgoelz)
Twenty years ago, a Robitussin commercial called “Dr. Mom” was a sexist, ham-handed parody of family division of labor. It’s even a bit worse for wear when you watch it now – really, what ad exec ever thought it was funny? But in addition to giving us a view into the differences [...]
Tags:advertising·commercial·dads·database·digital·diseases·doctor·electronic health records·environment·family·genetic·Health·humor·internet·mobile·technology·TV·website
By Jeremy Lichtenberger (@Air_Master_J)
Without being able to see it, I knew there was someone nearby holding a Dunkin’ Donuts coffee. The familiar aromatic scent of their particular brew tickled my nose before I could pinpoint its location. While I’m familiar with their pink and orange logo, it was the olfactory tease that connected me with [...]
Tags:advertising·branding·communication·engagement·marketing·User Experience
By Krissy Goelz (@krisgoelz)
Are your kids asking for a new kitten or puppy for Christmas? If so, they’re not alone.
According to the Humane Society, 39% of US households own at least one of the 77.5 million dogs in the country, and 33% of US households own at least one of the 93.6 million cats. So [...]
Tags:advertising·animal healthcare·Communities·digital strategy·Health care·Pharmaceutical industry·Trends
By Sven Larsen (@zemoga)
…Because it does a “world” of good to look beyond our own borders for a little inspiration
BRASIL: Sanofi-Aventis Teardrops Mobile Application
FRANCE: Asonor Anti-Snore Remedy “Give Back His Dreams” Print Advertisement
SOUTH AFRICA: Esentiale Hangover Remedy “Don’t Bring Last Night Home With You” TV Commercial
INDIA: Ozorie Migraine Relief “Don’t Lose Your [...]
Tags:advertising·healthcare·innovation·international·marketing·Pharmaceutical
By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]
Tags:advertising·brand equity·business·collateral·community relations·Conferences·customer loyalty·e-mail·Education·Facebook·integrated campaign·LinkedIn·marketing·networking·Sales·social media·Social network·Twitter
Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]
Tags:advertising·Design·Flash·HTML5·monetization·SEO·technology
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
