We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
