General Archive

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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future

By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...
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Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands

By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc² health...
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TEDMED 2013: Digital Health Innovation & Collaboration

An acronym for Technology, Entertainment, and Design, the TED Talks began all the way back in 1984 as a single event, and have been an annual celebration of innovation and collaboration since 1990. TEDMED,...

Free Speech, Fair Balance, and the Future of Pharma

By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories,...
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Mobile Health Regulatory Update: Guidance Coming Soon

This month in @Pharmaphorum, @Spitz summarizes the recent US House of Representative hearings regarding mobile medical device guidance, discusses implications, and shares some best practices for...
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Phearless Pharma: Social and Mobile Marketing Pioneer

By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social and...
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TicTrac: A Digital Health Data Aggregation Tool

By @Spitz Information Overload Why Yahoo just poured $30 million into the pocket of a 17-year-old British tech prodigy says less about the power of precociousness than it does about the sheer magnitude of...
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Digital Health Disruption and the Transformation of Healthcare

By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave the...
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Pharma Marketing Think Tank: The Future of Digital

PM360 enlisted the help of digital experts from across the industry to learn what to expect from digital in 2013. They asked them: • What is the next big trend that everyone will be talking about this...
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Good Measure: A Digital Health Startup Case Study

By @Spitz In a prior article we took a look at the Health 2.0 startup landscape, and saw how successful incubators help qualified founders with a Big Idea build meaningful relationships between investors,...
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Starting Up Startups: The Road to Health 2.0

By @Spitz Digital Health Evolution Emerging, exploratory, and risky, today’s digital health business models are analogous to silicon valley tech innovators of a generation ago: Driven by visionaries and...
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Is There Room in Austin for Digital Health?

By @Spitz This week’s SXSW gathering in Austin, Texas is without a doubt a centerpiece of the digital health circuit, rounding out the first quarter conference trifecta including the ePharma Summit and...