Pixels & Pills

Entries Tagged as 'Trends'

Viral Video

September 3rd, 2010 · No Comments · Opinion, Trends

Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]

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4 Things Pharma Marketing Can Learn from Other Industries

September 2nd, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]

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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Are You Game?: Gaming and the Healthcare Industry

August 11th, 2010 · 2 Comments · Opinion, Trends

By Todd LaRoche (@toddlaroche)
I wasn’t more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was hooked – and I wasn’t alone. Over the past 40 years, video games have changed our culture. They influence the way we live and [...]

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Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Tech Forecast: HTML5

August 2nd, 2010 · No Comments · Knowledge, Opinion, Trends

Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]

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Tech Forecast: Geotracking

July 28th, 2010 · No Comments · Opinion, Trends

Image courtesy of Max Gladwell
By Bob Mason (@BobMasonPalio)
Foursquare, Gowalla and other mobile location-based apps are changing people’s behavior. “Checking in” is gaining momentum as individuals use these applications to discover new places, people and information. According to Comscore statistics, 14 percent of all mobile users, or about 80 million people worldwide, access maps on their [...]

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Tech Forecast: Nanomedicine

July 26th, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Hey, did you see the trailer for that wild new science fiction movie? The one where robots are the size of cells and you can swallow them, and they’ll go to work inside you?
Well, that wasn’t actually a movie trailer – but it might have been your evening news…what’s it all about?
Nanotechnology [...]

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Revolution meets reform: can social media help shrink health disparities in the United States?

April 30th, 2010 · 6 Comments · Knowledge, Trends

By Jim Mittler, PhD, Medical Director (@jim_mittler)

We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]

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Who’s Talking to Doctors About Your Product?

April 28th, 2010 · 5 Comments · Trends

By Sven Larsen (@zemoga)
Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut their staff last year or took on more patients or simply don’t want to spend the time with a drug [...]

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