Social Media
Industry Approach to Patient Bloggers: Panel Discussion from eDTC Revolutions (Part III)
Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation from the eDTC Revolutions Conference in Washington, DC September 14, 2012 Panelists: David Goldsmith, VP, Product Partnerships...
Industry Approach to Patient Bloggers: Panel Discussion from eDTC Revolutions (Part II)
Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation from the eDTC Revolutions Conference in Washington, DC September 14, 2012 Panelists: David Goldsmith, VP, Product Partnerships...
Industry Approach to Patient Bloggers: Panel Discussion from eDTC Revolutions (Part I)
Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation from the eDTC Revolutions Conference in Washington, DC September 14, 2012 Panelists: David Goldsmith, VP, Product Partnerships...
Stu Klein Interview from eDTC Revolutions: No More Tears Healthcare Social Media
Spitz from @PixelsandPills interviews Stu Klein from Interpublic at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Stu shares his enthusiasm for engaging patients with the...
Dorothy Wetzel Interview from eDTC Revolutions: Providing Value with Healthcare Social Media
Spitz from @PixelsandPills interviews Dorothy Wetzel, Founding Partner and "Chief Extrovert" of Extrovertic at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Dorothy shares her...
David Goldsmith Interview from eDTC Revolutions: Providing Patients with Actionable Content
Spitz from @PixelsandPills interviews David Goldsmith of Alliance Health Network at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. David shares his insights and experience...
Wendy Blackburn Interview from eDTC Revolutions: The Evolving Role of Digital Agencies and KOLs
Spitz from @PixelsandPills interviews Wendy Blackburn, EVP of InTouch Solutions at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Wendy shares her thoughts regarding changing patient...
Social Media Week Kick Off in Bogota, Colombia
By Spitz (@SpitzStrategy) Social Media Week has been successfully touring the planet for another year running, this morning landing with a splash in Bogota,...
Dr. Kevin Pho Interview from eDTC Revolutions: Now is the Time for Physician Social Media Engagement
Spitz from @PixelsandPills interviews Dr. Kevin Pho, the leading voice in physician social media at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Kevin shares his thoughts regarding...
Buddy Scalera Interview from eDTC Revolutions: Content is Still King
Spitz from @PixelsandPills interviews Buddy Scalera, SVP of Content and Media Strategy, Ogilvy CommonHealth at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012. Buddy discusses the...
Pharma Marketers’ New Engagement Weapon: Treato Pharma
By Spitz (@SpitzStrategy) Understanding Your Audience Budget, time, and resources are becoming increasingly finite, so every pharma marketer must now address questions that include: What is the best media mix...
PACE Yourself!
There are so many great Pharma and Healthcare conferences this fall. We wish we could attend them all. While it's physically not possible for us to do so (unless Spitz and his family decide they want to live in...