Social Media
Healthcare Implications for Facebook’s New “Graph Search” Functionality
By @Spitz Social media has, since inception, been the agony and ecstasy for health communicators. On the one hand privacy concerns and the potential for abuse exponentially mount with the more open and often...
OUT OF DARKNESS: A Cancer Patient’s Last Wish Granted through the Power of Social Media
By @Spitz The story of how Daniel Craft got to see an advance screening of next summer’s Star Trek movie in his own home days before he finally succumbed to cancer is one of sadness, hope, and inspiration....
Three Reasons Pharma Marketers Should “Like” Social Media
@Spitz was excited to recently review a terrific new resource for pharma marketers, and is now pleased to feature a guest blog post by their CEO, who makes a compelling case for the power and potential of...
Digital Pharma East 2012: Brian Shields Has His Eye on Healthcare Professional Social Media
@Spitz interviews Brian Shields of the UpTempo Group at the Digital Pharma East Conference in Philadelphia 2012. Fresh from moderating a panel discussion on physician engagement, Brian discusses the unique...
Digital Pharma East 2012: Lisa Flaiz Discusses the “Good Karma of Pharma” and Patient Benefits
@Spitz interviews Lisa Flaiz, Group Product Director, Digital Marketing from Jannsen at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Lisa discusses her thoughts about the conference,...
Digital Pharma East 2012: Jay Bryant on the Art of “Throwing Parties” for Healthcare Social Media
@Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Jay and LiveWorld can be likened to "party planners" for healthcare...
DIgital Pharma East 2012: Joey Barnes Has the Magic InTouch for Patient Engagement
@Spitz interview Joey Barnes, Senior Director of Business Development for InTouch Solutions at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Joey shares her thoughts regarding the...
Digital Pharma East 2012: Marc Monseau Blends Marketing with PR to Best Engage Constitutents
@Spitz interviews Marc Monseau of MDM Communications at Digital Pharma East in Philadelphia, October 15-18, 2012. Marc combines his experience as a journalist with over fourteen years working public relations at...
Digital Pharma East 2012: Bob Brooks Takes the “e” Out of eHealth
@Spitz interviews the one and only Bob Brooks of WEGO Health at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012. Bob sees his task as ultimately "taking the 'e' out of 'eHealth'" by...
Digital Pharma East 2012: Amber Benson Discusses “Purpose-Driven Marketing”
@Spitz interviews Amber Benson, VP of Innovation from imc2 health & wellness at the Digital Pharma East Conference, Philadelphia, October 15-18. Amber discusses how "purpose-driven marketing" brings...
Digital Pharma East 2012: Interview with Steve Woodruff “Don’t Try This at Home”
Steve Woodruff, Pharmaceutical Connections Agent, at Digital Pharma East in Philly, October 15-18, 2012 Spitz interviews Steve Woodruff, who shares his unique insights regarding the future of digital health, and...
Digital Pharma East 2012: “Social Media Pioneer” Award Presentation
John Mack (aka @PharmaGuy) presents his 3rd Annual Social Media Pioneer Award to the US Diabetes Team of Sanofi for overcoming hurdles, sticking to their vision, and sharing their successes. Accepting the award...