As we prepare for this year’s DTC conference in washington, we wanted to share one of our favorite interviews from last year’s conference. Here’s former Governor and Presidential candidate Howard Dean talking about how he believes digital media is the solution to Pharma’s education and compliance issues. Are you listening FDA?
Tags:Compliance·digital media·DTC·FDA
By Sven Larsen (@svenplarsen)
Watching Peter Diamandis recent talk on a “world of abundance” and reading my colleague Jason Brandt’s thoughts on how news organizations affect the public’s perceptions of Pharma (and everything else) got me thinking about media in general.
A couple of years back, I commented to a firefighter friend of mine how much I [...]
By Krissy Goelz (@krisgoelz)
What’s the future of digital media?
Ask 100 digital professionals and you’ll get 100 different answers. But it’s a question that’s constantly on the minds of anyone who works in the digital space. Most peoples responses are filtered through their own personal or professional biases. Ask a video developer and they’ll tell you [...]
Tags:CMS·digital branding·fluid architecteure·future of digital·responsive design
By Jason Brandt
As a commuter, I watch as lot of presentations online. And the past few weeks have seen a bumper crop of videos from SMW NYC, SXSW, and TED detailing some fantastic concepts and challenges. It presents a startlingly different narrative to that espoused by mainstream media.
Take for example, this TED talk [...]
By DJ Edgerton (@wiltonbound)
Who controls the conversation about your brand in the social media space?
You? The consumer? The FDA?
Those are the usual suspects that come up when we have those conversations in Pharma but these days there’s another player we need to add to the mix.
The platform.
And nowhere is that more evident than in Pharma’s [...]
Tags:ae reporting·Facebook·facebook timeline·fair balance·FDA·off label use·pharma marketing·social media
By Sven Larsen (@svenplarsen)
Frustrated with the wait for FDA social media guidelines? Trying to make sense of the Sunshine Act?
You’re not alone. In fact, those concerns are shared by just about every person involved in Pharma or healthcare these days. Despite the widespread demand for some sort of government response, Washington remains almost defiantly silent.
But [...]
Tags:FDA·Gigi Peterkin·Marc Monseau·mark scrimshire·Shwen Gwee·social media·social media guidelines·social media week new york·Tom Cherniak
By Sven Larsen (@svenplarsen)
Wondering if you read that headline correctly?
Do we really think that Nike, one of the world’s great marketers can learn something from sleepy old Pharma? Absolutely!
You see Nike released the Fuelband this week, the latest iteration of their Nike+ technology. The Fuelband allows users to track activity levels, calories consumed, etc. and [...]
Tags:health and wellness experts·health and wellness management·quantified self·technology
By Sven Larsen (@svenplarsen)
Have you heard that expression?
It’s become a bit of a mantra since Regina Herzlinger used it in the HARVARD BUSINESS REVIEW last year. And it seems to be taking over discussions in 2012.
What do we mean by that? Pharma digital thought leaders (and friends of the blog) Shwen Gwee and Sara Holoubek [...]
Tags:Blogs·health and wellness·health consumers·healthcare conferences
By Sven Larsen (@svenplarsen)
February has been a big month for social media with tremendous activity surrounding both last night’s Oscar ceremony and the Superbowl. But the event which should really send up some concerns among Pharma social media practitioners was the tragic death of singer Whitney Houston. The news, originally broken by a relative of [...]
Tags:crisis management·FDA guidelines·real-time web·social media·Twitter
By Sven Larsen (@svenplarsen)
John Mack has a great post today where he compares Pharma’s digital leader’s to Ron Paul. And if that comparison doesn’t make you uncomfortable, the rest of his post will.
John points out the lack of senior Pharma Marketing executives at this week’s e-Pharma conference and wonders if those pushing for digital marketing [...]
Tags:digital conferences·digital marketing·innovation·pharma marketing
