By Sven Larsen (@svenplarsen)
Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like packaged goods and automobiles. But one category was conspicuous by it’s absence. Where were the Pharma Superbowl ads?
It’s not like big Pharma companies don’t [...]
Tags:advertising·digital media·marketing·mass media·Pharma·social media
By Sven Larsen (@svenplarsen)
What giant technology company is conspicuously absent from the healthcare business?
Reading Brady Olsen’s article on this blog last Friday got me thinking more about healthcare devices and who’s really doing it well. Yes Fitbit, Up by Jawbone and the like are gaining positive buzz. And Nike’s new Fuelband will just up the [...]
Today’s guest post is from Brady Walcott, VP of Strategic Marketing and Development at imc² health & wellness.
825. 750. 622.
This is not a phone number. Or a GPS location. But one of those numbers could be your credit score. And while the majority of Americans don’t know their credit score by heart, many can [...]
Tags:data collection·devices·health technolgy·quantified health·quantified self
By Krissy Goelz
Between the ongoing debate about U.S. healthcare reform, rising costs and an explosion of new technologies, what does the future hold for nursing?
It’s a vital question. The nation’s millions of nurses are front-line caregivers; virtually anything that impacts healthcare impacts nursing, and vice-versa. Figuring out changes to the profession based on healthcare reform [...]
Tags:nursing·nursing informatics·technology·telehealth·telemedicine·telemonitoring
by Sven Larsen (@svenplarsen)
Got $2000 to spare?
Never mind, I think I already know the answer.
In this “do more with less” decade, the idea of “spare budget” or discretionary funds is pretty much non-existent. And companies that are continually slashing sales forces and other key parts of their organization aren’t normally inclined to shell out a [...]
by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
by Jason Brandt (@jasondmg3)
Can two of the hottest organizational and operational trends from the last 20 years – Lean Manufacturing and Six Sigma – be adapted to pharma? That’s a trick question: They already have been, and quite successfully.
But, how about online pharma marketing? It’s a more interesting proposition.
First, some definitions for the majority of [...]
Tags:analytics·analyze·digital strategy·Education·innovation·Lean Digital Strategy·marketing·Pharmaceutical industry·six sigma·strategy·technology·Trends
Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm in Philadelphia. And while the questions answered in the conversation don’t constitute legal advice and [...]
Tags:#hcsm·@FDALawyers·Darshan Kulkarni·FDA·FDA Guidance·information·innovation·legal·Legal Issues·marketing·resources·social media·social media guidance·social media guidelines·Trends·Video
By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
In The [...]
Tags:Best Practices·digital strategy·Digital Tools·Education·Opinion·social media·Social network·social networks·strategy·technology·Trends
