Pixels & Pills

Entries Tagged as 'Opinion'

The Customer of Tomorrow

September 8th, 2010 · No Comments · Opinion

By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]

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Cognitive Surplus: Problem or Solution?

September 7th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen surveys. By extrapolation, that means the average American is spending 2 hours a day online, and 40 minutes of that is with social networks [...]

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Viral Video

September 3rd, 2010 · No Comments · Opinion, Trends

Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]

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4 Things Pharma Marketing Can Learn from Other Industries

September 2nd, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]

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AstraZeneca’s Brilinta

September 1st, 2010 · No Comments · News, Opinion

By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]

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Are You Succeeding? Are You Sure?

August 30th, 2010 · No Comments · Knowledge, Opinion

By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)

Are you thinking this way [...]

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Clarity in Pharma Writing

August 27th, 2010 · No Comments · News, Opinion

By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work.  You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews.  You write, and you tell the world about yourself every [...]

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The Application of Offline Skills for Social Media Success

August 26th, 2010 · No Comments · Opinion

By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]

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Thinking Doctors? Think Smartphones.

August 25th, 2010 · No Comments · Opinion

Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:

The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]

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Social Media for Connecting with Patients

August 24th, 2010 · No Comments · Opinion

By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]

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