Were you there?
The parties are over, the cel phone carriers are breathing a sigh of relief and the bleary eyed technorati have slowly made their way home.
SXSW Interactive is officially over and Austin has given itself over to the denizens of the music and film worlds.
For the third year in a row, the Interactive programming [...]
Tags:Health·social media·SXSW
By Krissy Goelz (@krisgoelz)
What’s the future of digital media?
Ask 100 digital professionals and you’ll get 100 different answers. But it’s a question that’s constantly on the minds of anyone who works in the digital space. Most peoples responses are filtered through their own personal or professional biases. Ask a video developer and they’ll tell you [...]
Tags:CMS·digital branding·fluid architecteure·future of digital·responsive design
We’ve got a lot of friends presenting at SXSW and you should definitely check out their events. But this looks like the one of most compelling panels at the show for anyone interested in the future of healthcare:
“StartUp Health: Transforming Healthcare in America
#sxsw #Transform
Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are [...]
Tags:future of healthcare·SXSW
By DJ Edgerton (@wiltonbound)
Who controls the conversation about your brand in the social media space?
You? The consumer? The FDA?
Those are the usual suspects that come up when we have those conversations in Pharma but these days there’s another player we need to add to the mix.
The platform.
And nowhere is that more evident than in Pharma’s [...]
Tags:ae reporting·Facebook·facebook timeline·fair balance·FDA·off label use·pharma marketing·social media
By Sven Larsen (@svenplarsen)
Frustrated with the wait for FDA social media guidelines? Trying to make sense of the Sunshine Act?
You’re not alone. In fact, those concerns are shared by just about every person involved in Pharma or healthcare these days. Despite the widespread demand for some sort of government response, Washington remains almost defiantly silent.
But [...]
Tags:FDA·Gigi Peterkin·Marc Monseau·mark scrimshire·Shwen Gwee·social media·social media guidelines·social media week new york·Tom Cherniak
By Sven Larsen (@svenplarsen)
We received a welcome surprise in our Pixels and Pills inbox this week, the first monthly newsletter from Dr. Darshan Kulkarni. We’ve interviewed Darshan before and it’s safe to say that as far as combination JD/MSc Pharma graduates go, he’s the smartest one we know (ok, he’s the only one we know)
In [...]
Tags:Compliance·FDA
By Sven Larsen (@svenplarsen)
Wondering if you read that headline correctly?
Do we really think that Nike, one of the world’s great marketers can learn something from sleepy old Pharma? Absolutely!
You see Nike released the Fuelband this week, the latest iteration of their Nike+ technology. The Fuelband allows users to track activity levels, calories consumed, etc. and [...]
Tags:health and wellness experts·health and wellness management·quantified self·technology
By Sven Larsen (@svenplarsen)
Have you heard that expression?
It’s become a bit of a mantra since Regina Herzlinger used it in the HARVARD BUSINESS REVIEW last year. And it seems to be taking over discussions in 2012.
What do we mean by that? Pharma digital thought leaders (and friends of the blog) Shwen Gwee and Sara Holoubek [...]
Tags:Blogs·health and wellness·health consumers·healthcare conferences
By Sven Larsen (@svenplarsen)
February has been a big month for social media with tremendous activity surrounding both last night’s Oscar ceremony and the Superbowl. But the event which should really send up some concerns among Pharma social media practitioners was the tragic death of singer Whitney Houston. The news, originally broken by a relative of [...]
Tags:crisis management·FDA guidelines·real-time web·social media·Twitter
By Sven Larsen (@svenplarsen)
One of the most compelling sessions of this week’s Health and Wellness program at Social Media Week was Michael Graves’ fascinating (and at times very moving) talk on redesigning everything from hospital rooms to wheelchairs. At the core of Graves’ presentation was the need to embrace the patient perspective and bring empathy [...]
Tags:Design·innovation·medical devices·usability·usercentric design
