Next week is one of the big Pharma events of the year – the 11th annual e-Pharma Summit at the Sheraton in New York City.
Due to a resource crunch, Pixels and Pills won’t be able to bring you our usual coverage of the show. But we’re still totally excited to hear about the speakers and [...]
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By Sven Larsen(@svenplarsen)
Who’s doing it right?
That’s a question we’re often asked since we’ve routinely challenged Pharma to embrace social media and an expanded dialogue with their customers. So it’s gratifying to find a prime example in our own backyard.
P & P’s parent company, digital agency Zemoga has worked with Weisscomm, EMD Serono and Pfizer on [...]
Tags:call center·customer service·Facebook·patient communities·social media
Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm in Philadelphia. And while the questions answered in the conversation don’t constitute legal advice and [...]
Tags:#hcsm·@FDALawyers·Darshan Kulkarni·FDA·FDA Guidance·information·innovation·legal·Legal Issues·marketing·resources·social media·social media guidance·social media guidelines·Trends·Video
By DJ Edgerton (@wiltonbound)
Who’d have thought we would see the day?
Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see coming). Oprah leaving her own show. And now Jonathan Richman leaving the Pharma industry. What’s the world coming to?
I’m not just trying [...]
Tags:Dose of Digital·innovation·Jonathan Richman·marketing·Pharma·Pharmaceutical industry·Thought Leaders
We’ve entered conference season and there are a lot of great ones on the horizon in the next few weeks. Our friend John Mack has a fairly comprehensive list over on his website, but he’s missing one that we’re particularly excited about.
The Life Sciences Innovation Forum, from Microsoft and our friends at ExL Pharma, promises to addresses [...]
Tags:conference·Conferences·Digital Tools·innovation·life sciences·life sciences innovation forum·Pharmaceutical industry·social media·strategy·technology·Trends
Here at Pixels & Pills, we like to push the envelope (or, better, encourage all of you to push it) when it comes to innovation in the healthcare space. That’s why we were so excited to have the opportunity to cover the Life Sciences Innovation Forum, produced by our friends at ExL Pharma in a [...]
Tags:biotech·conference·Conferences·events·ExL Pharma·innovation·life sciences·life sciences innovation forum·medical device·Microsoft·Pharmaceutical industry·technology
We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ‘Pharmasuiticus reps’ YouTube nature “documentary,” which you may have seen doing the rounds in your social networks.
Pixels&Pills: Why did you decide to make this video?
Paul Simms: We find ourselves quite frustrated with the current situation in pharmaceutical sales management. This is still [...]
Tags:Digital Tools·eyeforpharma·Health care·innovation·marketing·Paul Simms·Pharma·pharma reps·Pharmaceutical industry·Pharmasuiticus Rep·Sales·sales reps·sales tools·technology·user needs·Video
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
Here on Pixels & Pills, we spend a lot of time talking about the e-patient. About how technology has helped patients become more involved in their own recovery, about how advances in social networks have helped people connect better to those facing the same challenges as they are. We offer advice on how pharma companies [...]
Tags:client·Communities·e-patient·epatient·epatient solutions·MS·patient communities·patient community·patient compliance·technology
