Pixels & Pills

Entries Tagged as 'News'

AstraZeneca’s Brilinta

September 1st, 2010 · No Comments · News, Opinion

By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]

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5th Annual eyeforpharma eCommunications and Online Marketing Summit

August 31st, 2010 · No Comments · News

This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]

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Clarity in Pharma Writing

August 27th, 2010 · No Comments · News, Opinion

By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work.  You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews.  You write, and you tell the world about yourself every [...]

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Vacation Series: Event Management

August 19th, 2010 · No Comments · News

By Sven Larsen (@zemoga)
Do the dog days have you feeling down?  Wish you were working on your tan at the beach, or backpacking through Europe with friends?  As members of one big Pharm-ily, we often like to share advice with each other, but we’re really encouraging you to heed our words this time: take a [...]

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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Mayo Clinic Plans to Build the First Healthcare Social Media Center

August 5th, 2010 · No Comments · News

Photo courtesy of University of Minnesota
By Kimberly Reyes (@CommDuCoeur)
Designed to “spur broader and deeper engagement in social media by hospitals, medical professionals and patients,” the healthcare industry’s most famous non-profit, The Mayo Clinic, breaks ground yet again by announcing its plans to open The Mayo Clinic Center for Social Media, a social media education and [...]

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Watching the Media: Avandia

July 27th, 2010 · No Comments · News, Opinion

Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]

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Are You Ready to Get UnNiched?

July 20th, 2010 · No Comments · News

By Kimberly Reyes (@CommDuCoeur)
Seth Godin wrote a blog post that identifies two kinds of schooling: one where “you learn technique, facts and procedures,” and one where “you learn to see, learn to lead and learn to solve interesting problems.”
As I reflect on the educational conferences and events that Pixels & Pills has attended this past [...]

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Can Pharma Have an Old Spice Guy? Pharma’s Problems With Personality

July 16th, 2010 · 2 Comments · News, Opinion

By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before.  What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]

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