By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
By Jason Brandt (@Jasondmg3)
All week long, we’ve been talking about things to do while your clients (not to mention half the office) is away on vacation. Whether it’s clearing your workspace or clearing your head, there’s a way to make the most of the downtime while still remaining productive.
Today, you’re not going to [...]
Tags:cubicle·dynamic·energy·experience·planning·Productivity·relax·salary·team·vacation
By Bob Mason (@BobMasonPalio)
Ah, summertime and the living is easy – except when you’re glued to the office. While winter finds us fighting colds and viruses, summer is a breeding ground for “anywhere-but-here-itis” – the days when you’d rather be on the beach, in the mountains, at the park or participating in other outdoor recreational [...]
Tags:fun·human resources·motivation·Productivity·recognition·staff·summer·vacation·work
Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]
Tags:advertising·Design·Flash·HTML5·monetization·SEO·technology
CEO of Sproxil, Inc. Ashifi Gogo’s venture into social entrepreneurship has continuously enjoyed a strong link with academia. Ashifi holds degrees in mathematics and physics and is now the Holekamp Family PhD Innovation Fellow in engineering at Dartmouth College. At Dartmouth, he earned an IEEE GOLD Humanitarian Fellowship by virtue of [...]
Tags:Ashifi Gogo·consumer decisions·counterfeit·developing countries·Direct-to-consumer advertising·Education·guest·malaria·mobile·safety·Sproxil·technology
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
Ilyssa Levins, President of the Center for Communication Compliance, describes how promotional agencies can gain a competitive advantage through regulatory training and testing.
Tags:#cbism·CBI Social Media Tools·Center for Communication Compliance·digital video·events·Ilyssa Levins·regulatory issues·social media
Huron Consulting Group’s Paul Mewett talks about tracking consumer-generated content and taking measures to ensure the safety of your brand’s online presence.
Tags:#cbism·CBI Social Media Tools·digital video·events·Huron Consulting·online security·Paul Mewett·safety·social media
Lance Hill, CEO of Within3, explains how HCPs use social media differently from consumers and what he thought of DDMAC’s 2010 guideline plans.
Tags:#cbism·CBI Social Media Tools·digital video·events·FDA guidelines·HCP·Lance Hill·social media·Within3
Zoe Digital Consulting’s Zoe Dunn talks about how to use social media, listening to the consumer, and how to deliver your brand’s message.
Tags:#cbism·CBI Social Media Tools·digital video·events·marketing·social media·Zoe Digital Consulting·Zoe Dunn
