By Sven Larsen(@svenplarsen)
Who’s doing it right?
That’s a question we’re often asked since we’ve routinely challenged Pharma to embrace social media and an expanded dialogue with their customers. So it’s gratifying to find a prime example in our own backyard.
P & P’s parent company, digital agency Zemoga has worked with Weisscomm, EMD Serono and Pfizer on [...]
Tags:call center·customer service·Facebook·patient communities·social media
You’ve told us that you want to see more about what goes on at Zemoga, the sponsor of this media property, so we thought we’d give you a quick look in at a recent project that the team is especially proud of. Maria Rueda gave us the lowdown on one of Zemoga’s new babies, the [...]
Tags:AdobeMax·AdobeMax Challenge·Android·Digital Tools·Education·healthcare·HeartBeats·innovation·medical apps·Medical school·surgery·technology·Trends·Zemoga
By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
by Russ Ward (@russcward)
Can science be crowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease?
These are (increasingly specific) questions about the utility of digitally shared intelligence to improve healthcare – sometimes called “citizen science” (similar to “citizen journalism”). While nobody is [...]
Tags:Communities·crowdsource·crowdsourcing·FoldIt·Health·Health care·health tracking network·healthcare·John Mack·patient·Pharma·Pharmaceutical industry·science·SETI@Home·Trends
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
In February of this year, Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals, spoke with Sarah McLellan how innovation and advanced technologies like gene sequencing will affect healthcare.
Tags:Bob Harrell·Digital Innovation·ePharma Summit·ePharma Summit 2011·healthcare·innovation·Shire·technology
Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma.
What direction do you think this will take in 2012?
Tags:#digpharm·Ceci Zak·consumer·Digital Pharma East·digital pharma east 2011·marketing·Sanofi
We had to include this powerful interview in our Year In Review. From E-Patient Connections 2011, renowned Soprano, Charity Tilleman-Dick shares her inspiring story with Pixels and Pills.
If you’ve seen it already, it’s definitely worth watching again.
Tags:#epatcon·Charity Tilleman-Dick·Communities·conference·Conferences·epatient·ePatient Connections·inspiration·patient·Patients·Video
Speaking to our friend Shwen Gwee as part of PharmFresh TV, Todd Park revisits his SXSW presentation on the new healthcare system and open data, while Tim O’Reilly talks Google, advertising, and the parallels with healthcare. The two explain their collaboration on moving healthcare into the future.
Tags:collaboration·Health care·open data·PharmFresh·Shwen Gwee·SXSW·SXSWi·Tim O'Reilly·Todd Park
