Digital Health
Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes a thoughtful...
Healthcare Vaporware – the Challenge of Digitizing Medical Records
By Sven Larsen With all the *ahem* "spirited debate" surrounding healthcare reform it's clear that there is one part of Obama's plan that everyone agrees with. Medical records need to be digitized in...
Cognitive Surplus-Using Digital Tools to Tap Hidden Resources
By Sven Larsen What is the largest untapped resource in your organization? In a recent article inMcKinsey Quarterly entitled "Six ways to make Web 2.0 work",Clay Shirky, an adjunct professor atNew York...
World Wide Web Watchers Watch Out
By Guy Mastrion I was thinking more about my post Is Big Media Holding Us Hostage? and I started nosing around, doing some more research on the topic to see what else I could find on the subject. I...
Using Digital Tools to Empower Your Shrinking Sales Force
By DJ Edgerton Yes, your sales force is shrinking. It has been for a while now. It's a scary idea - with fewer interactions with doctors, you worry, how can you succeed? We have some thoughts. We'll give you...
Is Your Corporate Site Like a Kitchen Junk Drawer?
http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today these technologies...
Emerging Trends in Pharma – the Digital Sales Team
image by www.lumaxart.com By Guy Mastrion Using technology to optimize a sales team is rapidly gaining traction across the pharma industry. The truth is this technology has been around for a number of years. Why...
Evolution of Pharma: From Pills to Prevention
(illustration Ǭ© Glenzz) By DJ Edgerton The phrase "life cycle" is frequently heard in...? Well, largely in grammar-school biology classes. In the context of frogs. But this is not the place to go to...
Using SEO to Reach the Hidden Consumer
(photo Ǭ© J2Soft solutions) By Russ Ward Why miss the boat? Recently a friend I know in the pharmaceutical business told me his company had no clue how to compare their actual web site traffic with the...
Welcome to Pixels and Pills
The Pixels & Pills blog is a collaborative effort between some passionate professionals in the Pharmaceutical Marketing and Communications space. Technology is revolutionizing the way everyone...