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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future

By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...
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TEDMED 2013: Digital Health Innovation & Collaboration

An acronym for Technology, Entertainment, and Design, the TED Talks began all the way back in 1984 as a single event, and have been an annual celebration of innovation and collaboration since 1990. TEDMED,...

Free Speech, Fair Balance, and the Future of Pharma

By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories,...
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Mobile Health Regulatory Update: Guidance Coming Soon

This month in @Pharmaphorum, @Spitz summarizes the recent US House of Representative hearings regarding mobile medical device guidance, discusses implications, and shares some best practices for...
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Phearless Pharma: Social and Mobile Marketing Pioneer

By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social and...
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TicTrac: A Digital Health Data Aggregation Tool

By @Spitz Information Overload Why Yahoo just poured $30 million into the pocket of a 17-year-old British tech prodigy says less about the power of precociousness than it does about the sheer magnitude of...

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