Pixels & Pills

Entries Tagged as 'Video'

Friend or Foe?: Google

July 8th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
Google, once seen as the great beneficent alternative to more suspiciously viewed companies like Microsoft. Google, which has itself become a lot more like the new Evil Empire, in the last couple of years. A quick Google (more about this verb later…) will find you articles with titles like “Getting Free of [...]

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DTC: Death to Commercials

June 25th, 2010 · 4 Comments · Opinion

By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]

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Robert Halper Talks About J&J’s YouTube Channel

May 11th, 2010 · 2 Comments · News

Robert Halper, Director of Video Communication for Johnson & Johnson, talks to Pixels & Pills’ Carl Turner about generating quality content and maintaining corporate branding standards.

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Live-ish from the Social Communications & Healthcare: Case Studies & Roundtables

May 11th, 2010 · No Comments · News

Pixels & Pills is in the Graduate Center of The City University of New York in midtown Manhattan, New York City bringing you all the action from BDI’s Social Communications & Healthcare: Case Studies & Roundtables.  Jason Brandt and Carl Turner talk to the speakers and other prominent faces in Pharma about the issues [...]

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Following Up with Amy Cowan of Google

April 12th, 2010 · 3 Comments · Opinion

We’ll be kicking off this week’s theme of “Ones to Watch” by revisiting Pixels & Pills’ interview with Google’s Amy Cowan at the ePharma Summit earlier this year.

By Jason Brandt
Last month, Pixels & Pills’ Carl Turner interviewed Amy Cowan, head of the health industry for Google at the ePharma Summit.
In her conversation with Carl, Amy [...]

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Mike Bloxham Discusses the Video Consumer in 2010

April 9th, 2010 · 2 Comments · News

The Director of Insight & Research at Ball State University talks to Pixels & Pills about everything from metrics to application in video advertising.

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Relive the ePharma Summit 2010!

March 3rd, 2010 · No Comments · Knowledge, News, Trends

Missed the 9th Annual ePharma Summit?  Shame.
So you didn’t get to see Chris Anderson from Wired talk about digital marketing or attend social media boot camp…you can still join in the conversation by checking out video from the sold-out event!
Conference Director Kristin Paulick welcomes us to the ePharma Summit 2010!
Implementing New and Innovative Communication Channels [...]

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Robert Krensel on How Pharma Marketers Are Embracing Video

February 10th, 2010 · 1 Comment · News, Trends

Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing.

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Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun

February 10th, 2010 · 3 Comments · News, Opinion

Live From the E-Pharma Summit (#epharma)
Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success.

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Amy Cowan of Google on All Things Digital and Pharma

February 10th, 2010 · 3 Comments · Knowledge, News

Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.

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