Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Entries Tagged as 'user needs'
Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
August 12th, 2010 · No Comments · News, Trends
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
Who’s Talking to Doctors About Your Product?
April 28th, 2010 · 5 Comments · Trends
By Sven Larsen (@zemoga)
Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut their staff last year or took on more patients or simply don’t want to spend the time with a drug [...]
Tags:Blogs·communication·detailing·Education·marketing·Physician Social Networks·social media·technology·Trends·user needs
The Failed Promise of Virtual Worlds
April 22nd, 2010 · 3 Comments · Opinion
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
How to Become a Great Storyteller
March 19th, 2010 · 1 Comment · Knowledge
By Sven Larsen (@zemoga)
Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says “So what’s your story?”. And you freeze or mumble something incomprehensible. Not because you don’t have a story (in fact you may be an incredibly interesting person) but because you don’t [...]
Tags:communication·creativity·Digital Tools·media·storytelling·Thought Leaders·user needs
What Business Are You In?
February 24th, 2010 · No Comments · Opinion
By DJ Edgerton (@wiltonbound)
Are you a products or services company?
Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and that’s a big question that’s been raised.
It also got me thinking about the future of Pharma.
Right now the industry is product based. We spend hundreds of millions of [...]
Tags:communication·digital strategy·Education·marketing·media·Pharma·Pharmaceutical industry·products·services·Thought Leaders·Trends·User Experience·user needs
Do You Feel Your Customers Pain?
February 22nd, 2010 · No Comments · Opinion, Trends
By Sven Larsen (@zemoga)
The medical community is learning a hard lesson: empathy. Doctors that are better at connecting are having higher success rates in treating patients. Med schools have figured out that their current methods of preparing young doctors can actually remove it. So we have medical researchers studying, measuring, tracking empathy.
The healthcare industry needs [...]
Tags:Communities·Education·Patients·Pharma·Pharmaceutical industry·Thought Leaders·Trends·User Experience·user needs
How to Build Online Relevance and Trust
February 18th, 2010 · No Comments · Knowledge
By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]
Tags:communication·Communities·Customer relationship management·digital strategy·Digital Tools·marketing·relevance·social media·Social network·trust·User Experience·user needs
Why There’s No Time Like the Present
February 15th, 2010 · No Comments · News
By DJ Edgerton (@wiltonbound)
Serious business.
Creative.
Cutting-edge.
Elegant.
Useful.
I bloody love the modern world!
Brilliant.
We’re not ones to “tweet” our own horn. But that’s okay, because we’re not the ones doing it.
The above are comments from users, including Joshua Slatko from Med Ad News, all about our Health Tweeder.
To state the obvious, immediacy in communication is of [...]
Tags:communication·data·Design·Digital Tools·Education·innovation·Pharma·Pharmaceutical industry·social media·technology·Twitter·User Experience·user needs
Are You Ready for GPS Medicine?
February 12th, 2010 · No Comments · Knowledge, News
By Russ Ward (@russcward)
Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that’s just been posted called “Your Health Depends on Where You Live“.
He shows an iPhone prototype app that could provide “geomedicine” data – locating the user and mapping it against all of the maps of publicly available [...]
Tags:Communities·creativity·Digital Tools·Education·innovation·IPhone·Patients·Pharma·Pharmaceutical industry·technology·Thought Leaders·Trends·User Experience·user needs
Robert Krensel on How Pharma Marketers Are Embracing Video
February 10th, 2010 · 1 Comment · News, Trends
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing.
Tags:#epharma·advertising·communication·Communities·creativity·digital strategy·Digital Tools·e-pharma summit·Education·marketing·media·Pharma·social media·technology·Thought Leaders·Trends·User Experience·user needs·Video
