Pixels & Pills

Entries Tagged as 'User Experience'

The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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The Failed Promise of Virtual Worlds

April 22nd, 2010 · 3 Comments · Opinion

This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]

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How the iPad Changes Healthcare Marketing

April 13th, 2010 · 7 Comments · Trends

By Mike Myers (@mmyerspalio)

A little over two months ago, Apple announced the impending launch of the iPad. A little less than two weeks ago, the iPad was available for sale.
Before the announcement, between the announcement and launch, and since people have had the latest techno toy in their hands, there have been countless reviews, condemnations [...]

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What Pharma Can Learn from Livestrong.com

March 18th, 2010 · 3 Comments · Opinion, Trends

By Kimberly Reyes (@CommDuCoeur)
In the spirit of this week’s storytelling theme, here’s a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint odor of champagne from the night before.  Your Facebook newsfeed is already 300 status updates deep with invigorated New Year’s resolutions: “stop eating [...]

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What Pharma Can Learn From Lance Armstrong

March 17th, 2010 · 3 Comments · Knowledge, Opinion

By DJ Edgerton (@wiltonbound)
If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would probably opt for a rubber yellow bracelet with the words “Live Strong” printed on it. And if someone dug up that [...]

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How Comic Books Can Help Us Talk to Doctors

March 16th, 2010 · 4 Comments · Knowledge

By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]

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What Business Are You In?

February 24th, 2010 · No Comments · Opinion

By DJ Edgerton (@wiltonbound)
Are you a products or services company?
Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and that’s a big question that’s been raised.
It also got me thinking about the future of Pharma.
Right now the industry is product based. We spend hundreds of millions of [...]

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Do You Feel Your Customers Pain?

February 22nd, 2010 · No Comments · Opinion, Trends

By Sven Larsen (@zemoga)
The medical community is learning a hard lesson: empathy. Doctors that are better at connecting are having higher success rates in treating patients. Med schools have figured out that their current methods of preparing young doctors can actually remove it. So we have medical researchers studying, measuring, tracking empathy.
The healthcare industry needs [...]

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How to Build Online Relevance and Trust

February 18th, 2010 · No Comments · Knowledge

By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]

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John Mangano, Comscore and the Future of Pharma

February 17th, 2010 · No Comments · News, Opinion

By DJ Edgerton (@wiltonbound)

Last week, Pixels & Pills’ Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit.
In his one short talk with Jennifer, John brought up three powerful points that we thought were worth a bit more discussion.
1. Half of Americans go online for health information.
Believe it! That statistic came from a [...]

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