Pixels & Pills

Entries Tagged as 'Trends'

Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Has Social Media Made “Crisis Communications” a Thing of the Past?

August 9th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]

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The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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Eric Topol on Wireless Medicine

June 10th, 2010 · 1 Comment · Opinion

By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]

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Effectively Measuring Social Media ROI in Pharma

June 1st, 2010 · 7 Comments · Opinion

Today’s post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital.  With over fifteen years experience providing digital marketing solutions to the Clinical Research Organization (CRO), manufacturing, Rx, and OTC industries, Pixels & Pills turned to Kurt to answer a key question that’s been weighing on the minds of [...]

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Interview with AstraZeneca’s Earl Whipple

May 17th, 2010 · 13 Comments · Uncategorized

Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca.  In an effort to drive online visibility and digital engagement for one of the world’s leading biopharmaceutical companies, Earl and his team launched AstraZeneca’s first company blog and Facebook community.  Today, Pixels & Pills talks to Earl about Pharma’s obligation [...]

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Following Up With Steve Woodruff of Impactiviti

May 14th, 2010 · No Comments · Opinion

This post wraps up our week-long discussion around the topic “What Would the Government Regulate?”
By Jason Brandt (@Jasondmg3)
Last month, Pixels & Pills’ Jennifer Abelson interviewed Steve Woodruff of Impactiviti at the ePharma Summit.
Apart from how utterly TV-presenter smooth both of their voices are – we’re lucky they got into pharma before they were snapped up [...]

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Beloved Pharma TV Commercials

May 4th, 2010 · 3 Comments · Knowledge, Opinion

This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]

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